VW CEO confirms budget car family for 2018 – Report


Aravind Jayachandran, I'm a huge petrolhead, an automobile engineer, a massive fan of Ferrari, and loves collecting die-cast models for inspiration.

Will further expand the brand’s outreach to more buyers.

In an interview with Bild am Sonntag, Volkswagen Group CEO Martin Winterkorn has confirmed that the company will launch a budget car brand in 2018, which will help further increase the outreach of the brand. Mr Winterkorn has also divulged that the brand would consist of a sedan, hatchback and an SUV.

According to the German publication, he said –

We will bring a budget-car family to market in 2018, with an SUV, saloon and hatchback.

Five door VW UP! front
The VW Up! is the smallest VW sold at the moment.

What could very well be the VAG’s 13th brand under its belt, the unnamed brand will mainly focus on emerging automotive markets all over the world. The company will initially target China, where the budget-friendly SUV, hatchback and sedan will be manufactured and sold at a targeted price rage EUR 8,000 – 11,000 (INR 5.68 – 7.81 Lakhs).

Other potential markets such as India, Latin America, eastern Europe, and the Baltic region are also under consideration.

2014 VW Polo facelift front three quarters left 2 launch
Currently, the cheapest offering for VW in India is the Polo 1.2 Trendline, which starts from INR 5.33 Lakhs.

Also Read: VW India to launch 5 new models in 24 months

Currently, the cheapest offering for VW in India is the Polo 1.2 Trendline, which starts from INR 5.33 Lakhs (ex-showroom Delhi).

A separate budget brand could help VW India foray into the highly competitive sub 4-Lakh hatchback segment without ruining the premium reputation that VW has in India. At the moment, no details exist on the launch of such a brand in India.

VW Polo – Image Gallery (Unrelated)

[Source – Bild]

Contribute to IAB
Submit Spyshots & get Bragging rights! Click Here
Custom Mods on your ride? Get it featured on IAB Submit

VW Polo News & Updates

VW Polo taillamp at Indonesia International Motor Show 2015 - Image Gallery

Volkswagen Polo Highline Plus Trim arriving at dealers in India

Dual tone red and black VW Polo rear quarter spotted on test in Pune

Dual tone red & black VW Polo spotted on test in Pune

2018 VW Cross Polo rendering

2018 VW Cross Polo rendered

Volkswagen MQB Platform

Tata Motors & Volkswagen Group could dissolve joint partnership – Report

VW Polo F-86 SABRE by Modsters Automotive front quarter

VW Polo “F-86 SABRE” by Modsters Automotive

2017 VW Polo GTI R-Line exterior live image

2017 VW Polo production to commence on 17 July