Mahindra ‘P601’ LCV named ‘Mahindra Jeeto’, debuts new m_Dura engine – IAB Report

Posted on: Jun 15, 2015 - 12:09pm IST

Will be made at the Zaheerabad plant in Telangana.

Mahindra has announced that its forthcoming small commercial vehicle, codenamed the Mahindra P601, will be called the Mahindra Jeeto.

Mahindra P601 revealed
The front fascia of the Mahindra Jeeto was revealed in April at the plant inauguration.

The Jeeto will roll out of Mahindra’s new extended automotive manufacturing facility at Zaheerabad, Telangana, which was inaugurated this year. The front fascia of the Jeeto was also revealed at the inauguration. Mahindra has invested INR 250 crores in this facility.

Mahindra has little to say about the Jeeto, but describes it as a “versatile new product to cater to the varied needs of the small commercial load segment customers”. Speaking of its name, which in Hindi translates to ‘Win’, Mahindra says it refers to the LCV’s “highly efficient performance for last mile distribution of goods”.

Mahindra P601 IAB spied
The Jeeto is reported to come with a payload capacity of 800 kg.

Interestingly, Mahindra confirms that the Jeeto will be powered by a ‘new generation’ m_Dura engine which will be a direct injection unit optimized for “refined performance and fuel efficiency”.

Also read: Mahindra XUV500 facelift AT launching in Australia in Q2 2016

The Tata Ace rival is reported to be based on an all-new platform, and will have a payload capacity between 600-800 kg. Inside, it is expected to get features such as a dashboard-mounted gearlever, a mobile-phone charging socket and provision for a music system.

The market launch of the Jeeto is expected to take place in the coming weeks.

Mahindra Jeeto (P601) – Spyshot Gallery

Mahindra Jeeto – Press Release

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Mahindra Jeeto News & Updates

3 thoughts on “Mahindra ‘P601’ LCV named ‘Mahindra Jeeto’, debuts new m_Dura engine – IAB Report

  1. Is Mahindra planning to take on Tatas?? I know its hard to compete with Tata’s but not impossible. I read fresh article this morning on Economic Times. headline was “Mahindra to launch Jeeto mini truck to take on Tata Ace Zip. So, it might be they are planning to take on Tata’s. Any opinions from others??

    1. Chiragh says:

      Might be. But what has caught my attention is the Eicher Polaris Multix. A far more stylish passenger cum commercial vehicle. They have tried to do something different here. M&M these days seems to be out of innovative ideas and is just copying others. That’s my opinion though.

      1. Nowadays no one is working on own ideas, either they copy or buy ideas! This is how it works. 🙁

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About the Author
Anjan Ravi

I'm the assistant editor of IAB, a true-blooded petrolhead. Hope you enjoy our news stories, launch coverages, motorshow coverages and test drive reports.