Ford Figo Aspire’s first promotional video released – IAB Report
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First car to be made at the Sanand plant.
Ford India has started a social media campaign for the forthcoming Figo Aspire, which is due to launch in the country next month. The company has roped in Bollywood actor Farhan Akhtar as the car’s brand ambassador, and started a contest to build interest around the product.
[Head to YouTube if you’re unable to watch the video above.]
The Figo Aspire is expected to launch with three engine options. A 1.2-liter TiVCT petrol will come with a 5-speed manual transmission, as will a 1.5-liter diesel engine. Ford’s PowerShift 6-speed dual-clutch transmission will be available exclusively on a 1.5-liter petrol engine. The company is yet to announce engine details at the moment.
The Figo Aspire will be the first car to roll out from Ford India’s new Sanand manufacturing facility, and Ford’s first sub-4 meter sedan. Once launched, the Figo Aspire will be the only car in its segment to feature side and curtain airbags in addition to driver and co-driver airbags, ABS and EBD.
Other features that are confirmed in this video include automatic climate control and Ford’s SYNC multimedia system.
Rivals: Maruti Dzire, Tata Zest,Honda Amaze, Hyundai Xcent
Expected Price: INR 5.5-7 lakhs, ex-Showroom
Tentative Launch Date: June 2015