Report – Tata working to increase Zest’s production to minimize waiting period

Posted on: Nov 25, 2014 - 5:06pm IST

Company underestimated demand for the Zest. 

Speaking to the Economic Times, Tata Motors’ newly-appointed president for passenger cars, Mayank Pareek, said that he was disappointed over the delays in delivery of the new Zest compact sedan.

Tata Zest at the 2014 Indonesia International Motor Show front quarters
The Zest received over 10,000 bookings within the initial days of launch.

Launched in August this year, certain variants of the Zest, especially the AMT-equipped diesel, command several months of waiting period, which could put off customers, as rival products like the Honda Amaze, Hyundai Xcent and Maruti Dzire are available off the shelves, or with minimum waiting time.

“Efforts are on to ramp up production”, Mr. Pareek told the publication. He also confessed that Tata underestimated customer expectations, and should have managed supplies better.

Tata Zest at the 2014 Indonesia International Motor Show interior
A manual transmission is standard, but the highlight is the AMT mated to the diesel engine.

The Zest posted steady increase in sales since its launch. The months of August, September and October saw the car sell 2,671, 3,331 and 3,524 units respectively. The sedan is also the single best selling product for the Indian carmaker.

Available with a petrol and diesel engine, a 5-speed automated manual transmission is offered exclusively on the latter. This makes it the most affordable automatic diesel car in the country, and the only automatic diesel car in its segment.

Also read: Tata Kite spotted on test ahead of 2015 launch

The Zest is currently manufactured at the Tata-Fiat joint venture plant in Ranjangaon, Maharashtra.

Tata Zest – Image Gallery

[Source – Economic Times]

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7 thoughts on “Report – Tata working to increase Zest’s production to minimize waiting period

  1. Govind A Nair says:

    But its good to see quality vehicle from TATTAs getting recognition 🙂 And also a gud reply to those who speak bullshit against TATA without understanding its capability 🙂 Kudoos TATA 🙂

  2. dinesh shekhar says:

    This is where the pain for the real Indians – when copycat Hyundai can ramp up production to any levels looking into the demand, why not Tata. Wake up to regain the lost glory – remember the days when Tata launched Indica and the tremendous response they got from the patriotic Indians. Failing to know your own customers is not an excuse for sure. Wake up !!

  3. Ganesh ram says:

    I have booked AMT model but deceided to take Delivery in April so that any Niggles on the sold units based on the customer’s feedback is Ironed out .
    Also as per TATA based on Prospective Customer’s feed back changes may be made–
    ie DUAL AIRBAGS and XT model’s Top Variant Harman Kardon unit may be incorporated in AMT Model as these are not available in XMA.
    I did a Test Drive for nearly 20KMS ans was Absolutely Thrilled on the performance of XMA
    TATA Please dont sleep and be complacent
    YOU have a Great Product in the Present Time –dont loose customers
    Boot up and Run the xtra Mile

    1. says:

      but i took the test drive of tata aria from their nazargarh,delhi’s dealer and they just gave me a 5 km test drive………………………………

  4. Come on TML, don’t loose the opportunity

  5. Dr. Nayak says:

    Hi Anjan, Can they transfer some of the production to JLR’s new plant in China to help the Chinese economy?

    1. Ganesh ram says:

      HA HA HA



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About the Author
Anjan Ravi

I'm a true-blooded petrolhead. Hope you enjoy our news stories, launch coverages, motorshow coverages and test drive reports.