IAB Report – Ford India commences retail distribution of genuine parts


Nithyanandh K, As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!

More such distribution centres to be established across the country.

In a move to make genuine spare parts available off the shelves outside its authorized dealerships, Ford India has commenced retail distribution of parts starting from New Delhi.

Nigel Harris, President, Ford India with the Directors of  Eminent Auto Delhi
Mr. Nigel Harris (centre), President and MD of Ford India, inaugurating the country’s first parts distribution outlet in Delhi.

The automaker has appointed Eminent Auto Parts as its exclusive distributor for Delhi. The move allows the customers to get their Ford cars repaired at any preferred multi-brand workshop or their trusted mechanics.

The company has announced that it will appoint similar distributors in Karnataka, Maharashtra, Tamil Nadu, Kerala and East of India but has not give a timeframe. For customers preferring to use the authorized service centres, Ford has introduced new budget scheduled service scheme called ‘Happy Pockets’ which starts at INR 2,199.

Ford EcoSport front three quarters left at the 2014 Moscow Motor Show
New scheduled service scheme called Happy Pockets has also been announced.

Speaking about the development, Mr. Nigel Harris, President and MD, Ford India said:

While we gradually ramp up our service presence, we want to ensure that genuine Ford spare parts are never far from a customer’s reach. Ford Genuine Parts will guarantee continued quality, safety and convenience to our consumers.

Ford India has been attempting to improve its after sales operations through various measures like the Quick Lane service outlet and child part strategy.

Also read: 2015 Ford Endeavour revealed, launching next year

More details are available in the press release embedded below the gallery.

Ford Fiesta facelift – Image Gallery

Ford Genuine Parts retail distribution – Press Release

[Head to Slideshare if you can’t view the press release.]

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