IAB Report – Mahindra undecided on launching Ssangyong X100 compact SUV in India

Posted on: Oct 20, 2014 - 3:10pm IST

The X100 will be powered by 1.6-liter petrol and diesel engines.

Ssangyong will launch its first B-Segment crossover, the X100, early next year in Korea followed by Europe. The X100 is a major launch for the Mahindra-owned company as it aims to double sales by 2016. Markets like India could prove to be volume pockets for the X100, however, parent Mahindra is still undecided on launching it here.

Ssangyong XIV-Air Concept front three quarters at the 2014 Paris Motor Show
The X100 was previewed by way of the Ssangyong XIV concepts at the Paris Motor Show.

Speaking to Indian Autos Blog recently, Mr. Pravin Shah, Chief Executive, Automotive Division for Mahindra and Mahindra, said –

As far as the X100 is concerned, its too early for me to say whether that will be a part of our product offerings or not. So if the X100 has an opportunity in India, surely we’ll consider that. But there are no fixed plans.

The only Ssangyong product available in India is the Rexton, which is assembled by way of CKD (Completely Knocked Down) kits by Mahindra. Though Mahindra were also investigating the possibility of the Korando launching in India, the Ssangyong brand hasn’t seen any action apart from the launch of a new RX6 variant on the Rexton earlier this year.

Ssangyong XIV-Air Concept dashboard at the 2014 Paris Motor Show
The compact X100 is expected to be a feature-packed offering.

A major reason for the Ssangyong brand to play second fiddle in India is because its products would quite obviously overlap with Mahindra’s offerings, which are sold under the same roof. The X100 and Korando, if launched in India, would be priced between INR 9 and 15 lakhs, and would internally compete with the Scorpio and XUV500 which cost in that region, but offer more value for money.

Competitors: Ford EcoSport, Hyundai ix25, Nissan Juke, Peugeot 2008
Expected Price: Below 15,000 GBP (INR 15 lakhs), ex-Showroom, UK
Launch date in Korea: Early 2015

Ssangyong XIV Air Concept – Image Gallery

Ssangyong XIV Adventure Concept – Image Gallery

Next would you like to read more about the or more about Mahindra, Ssangyong?

3 thoughts on “IAB Report – Mahindra undecided on launching Ssangyong X100 compact SUV in India

  1. Govind A Nair says:

    Vehicle looks cool !!

    Reply
  2. Dr. Nayak says:

    First thing that Mahindra can
    do to improve the brand image of this bankrupt Korean company is a name change.
    I don’t see any future for this brand in a hyper competitive fully imported/CKD
    product category in India. Why anyone would buy these unknown brands at exorbitant prices
    when you can get MB/BMW for just few rupees more? If they can’t make it in
    India with high level of indigenization and price them close to the home grown
    products, then they must get out of these categories and concentrate on the
    business that generates brand loyalty and technological advancement. Halfhearted
    efforts along with poor quality and service will drag the Mahindra name further
    down the drain.

    Reply
  3. GB says:

    @4.2m with an integral spare tire on its tail gate , I think the s101 is already the Indian iterative of the xiv.

    Reply

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Anjan
Anjan Ravi

I'm a true-blooded petrolhead. Hope you enjoy our news stories, launch coverages, motorshow coverages and test drive reports.