IAB Report – India-bound Land Rover Discovery Sport enters production in the U.K.

Posted on: Oct 18, 2014 - 1:19pm IST

Freelander successor is available with two engine options.

Land Rover produced the first Discovery Sport yesterday at its Halewood plant in the United Kingdom. The first car was handed over to Virgin Galactic which will use the Discovery Sport to prepare for the launch of the world’s first commercial spaceline. Land Rover partnered with Virgin Galactic earlier this year to promote the new SUV.

Land Rover Discovery Sport production
The Discovery Sport created 250 new manufacturing jobs at the Halewood plant.

Thanks to the Discovery Sport, the Halewood plant received investments of 200 million pounds (INR 1,977.9 crores), and created 250 new manufacturing jobs. The plant which also makes the Evoque, has seen investment double and workforce treble over the past 4 years. Land Rover say that it has awarded over 3.5 billion pounds (INR 34,614.4 crores) in contracts to 55 suppliers for the Discovery Sport.

The Discovery Sport will be available with a 2.2-liter diesel engine and a 2.0-liter turbocharged petrol engine (Ford engines). The SUV can be had with a 6-speed manual or a 9-speed automatic transmission with 2WD or 4WD.

Land Rover Discovery Sport production rollout
The first car was given to Virgin Galactic, with whom Land Rover partnered for marketing the SUV.

Also read: Our off-roading experience with the Land Rover Freelander

Though the Discovery Sport is a replacement to the Freelander, it gets a 5+2 seating layout for added convenience. Other notable features seen inside include the 8-inch touchscreen infotainment system, a head-up display and an autonomous braking system.

Reports say that the Discovery Sport will be launched in India late next year or in 2016, and Land Rover is yet to officially confirm the exact timing.

Competitors: Audi Q5, Mercedes M Class, BMW X3, Volvo XC60
Expected Price: INR 45 lakhs, ex-Showroom
Launch date: 2015 in Europe

Land Rover Discovery Sport – Image Gallery

Land Rover Discovery Sport Enters Production – Press Release

[Head to Slideshare if you’re unable to view the document above.]

Next would you like to read more about the or more about Land Rover?

5 thoughts on “IAB Report – India-bound Land Rover Discovery Sport enters production in the U.K.

  1. Dr. Nayak says:

    Good work Tata. Make in Londustan and bring it to Hindustan, unlike make in India for the world. Namo, Namo!

  2. rushabh says:

    There is an error.
    The workforce tripled and not treble in the past ……
    Kindly correct.

    1. Hello Rushab, treble is an alternative to triple, its usage isn’t incorrect.

      1. Dr. Nayak says:

        Hi Shrawan,
        I am more concerned about the numbers presented by JLR as their math skills are very poor! Why do you think they were bankrupt? They Just couldn’t add up the numbers for the past few decades!!

      2. Hello Dr. Nayak, JLR have been reporting very strong earnings in the last few years, ever since Tata Motors acquired the brand, the situation has been getting better with each quarter – you should check this report (among many other trade reports on the internet) – http://www.bbc.com/news/business-26120593

        Either that or you were sarcastic?!

Leave a Reply

Your email address will not be published. Required fields are marked *

About the Author
Anjan Ravi

I'm a true-blooded petrolhead. Hope you enjoy our news stories, launch coverages, motorshow coverages and test drive reports.