Report – Cadillac is developing a Mercedes CLA rival

Posted on: Sep 29, 2014 - 2:24pm IST

Would prove handy whenever the brand launches in India.

As part of a new product strategy charted under newly appointed President, Johan de Nysschen, Cadillac will introduce new products in the market to rival various top-selling premium cars. One of the cars that the American brand is targeting is Mercedes-Benz’s compact 4-door coupe, the Mercedes CLA Class.

Profile of the Cadillac Elmiraj Concept
A luxury sedan rivaling the S Class is another product that will come out of the expansion strategy.

The new model will also rival Audi’s latest compact A3, and will help Cadillac grab a piece of market share in the emerging segment. It’s expected to start at USD 30,000 (INR 18.44 lakhs) and will be part of Cadillac’s global lineup, so expect it to play a key role in markets all over the world.

Under ex-Infiniti boss, Johan de Nysschen, Cadillac is on the path of restructuring its brand image and its relationship with parent company General Motors. Also confirmed is a flagship model, dubbed the CT6, that will rival super-luxury heavyweights like the Mercedes S Class, BMW 7 Series, and the Audi A8.

Also Read: Mercedes CLA coming to India by February 2015

Their current range includes the mid-size 5 Series rivalling CTS, compact luxury ATS sedan, and the popular Escalade SUV, and the rejigged strategy should breathe new life into Cadillac, and help fully restore the brand’s premium reputation.

Cadillac ATS Coupe – Image Gallery (unrelated)

[Source – Thedetroitbureau.com]

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