IAB Report – Mercedes CLA surpasses 1 lakh sales milestone
Nithyanandh K, As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!
Over 27,000 units sold in the US alone.
The Mercedes CLA compact luxury sedan has reached a global sales milestone of 1 lakh units since its launch in April 2013. The four-door coupe is popular especially in USA and Germany.
Slowly and steadily, the MFA platform-based compact models are becoming the main growth drivers for the German brand. So far, Mercedes has sold over 8,00,000 compact cars which include the A and B Class, CLA, and GLA. This year alone, the front wheel driven Mercs clocked over 2,50,000 units worldwide.
The CLA is the first car from Mercedes to be available in the US under USD 30,000 and has received a very good response. Since its launch in the country almost a year ago, over 27,000 units were sold, however, in the recent months, the stylish coupe started loosing out to the newly arrived Audi A3 sedan.
Just like in the international markets, the CLA will have to fight it out with the Audi A3 sedan in India, which entered the market with an aggressive price tag.
More details are available in the press release below.
Competitor: Audi A3 Sedan
Expected Price in India: INR 25 – 30 lakhs, ex-showroom
Launch Date in India: By January 2015
Mercedes CLA 45 AMG – Image Gallery
Mercedes CLA reaches 1 lakh sales milestone – Press Release
[Head to Slideshare if you can’t view the document.]