IAB Report – Mahindra Arjun Novo tractor launched at INR 7.35 lakhs

Posted on: Aug 21, 2014 - 12:13pm IST

First product on Mahindra Tractors’ new high horse power platform.

Mahindra Tractors launched the new Mahindra Arjun Novo tractor based on its new high horse power platform. The tractor is priced at INR 7.35 lakhs (ex-showroom Pune) for the 57 HP variant which is INR 15,000 dearer than the outgoing Arjun 605Di.

Mahindra Arjun Novo launch
The Mahindra Arjun Novo priced at INR 7.35 lakhs (ex-showroom Pune).

The Mahindra Arjun Novo is available in two variants – 605DI-i (57 HP) and 605DI-PS (52 HP). The Arjun Novo is the first tractor to be fully developed in-house by Mahindra Research Valley (MRV) in Chennai and is claimed as the most advanced tractor to be launched by the company.

The Arjun Novo has a torque output of 236.9 Nm (with backup torque of 33%) which is highest in its category. The lift capacity of 2,200 kg is also best-in-class. The farm equipment is fitted with an 18-speed synchromesh transmission (15 forward and 3 reverse gears) and has the longest service interval in its class of 400 hours.

Mahindra Arjun Novo tractor carrying a tractor
The tractor is available with a wide range of attachments.

The company says that the tractor has been tested on 40 different applications for a cumulative duration of 70,000 hours.

The new generation tractor also comes with an optional air conditioned cabin. Other highlights include 4-way adjustable driver seat, suspended pedals and instrument console with auto diagnostic indicators.

Also read: Mahindra 2 Wheelers to tap rural market through tractor dealerships

Mahindra is the world’s largest tractor maker (in terms of volume) and rolled out the 2 millionth tractor from its Kandivali plant last year.

More details are available in the press release below.

Mahindra Arjun Novo launched – Press Release

[Head to Slideshare if you can’t view the press release.]

Next would you like to read more about the or more about Mahindra?
Mahindra Arjun News & Updates

One thought on “IAB Report – Mahindra Arjun Novo tractor launched at INR 7.35 lakhs

  1. Dr. Nayak says:

    I thought that all new tractors from Mahindra will have CRDI
    engines. I guess they are still stuck in the 1990 era.

    Reply

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About the Author
Nithyanandh
Nithyanandh K

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!