IAB Picks – 5 things you should know about the Hyundai Elite i20
Posted on: Aug 8, 2014 - 1:21pm IST
The Hyundai Elite i20 has hogged the spotlight within days after the first images revealing the hatchback were posted on the internet. Here are 5 things you have to know about one of the most anticipated launches this month –
1. Pre-bookings underway, launch on August 11
Dealers of Hyundai India started accepting bookings for the new i20 on August 1, ahead of its August 11 launch.
The booking amount, we are told by one dealer in South India, is INR 10,000. The concept of pre-launch bookings seems to be a nice way for manufacturers to not only build up some enthusiasm about the product, but to also boast about the thousands of units that are already blocked by customers even without a test drive or a display car as such, at the press conferences.