Report – Hero Motocorp appoints top BMW engineer as head of R&D

Posted on: Aug 25, 2014 - 4:10pm IST

First foreigner to head Hero Motocorp’s R&D operation

After having parted ways with its technical partner Honda, Hero Motocorp joined hands with the US-based Erik Buell Racing (EBR). In order to further augment its product development capabilities, Hero Motocorp has appointed Dr. Markus Braunsperger as the new head of R&D, reports ET Auto.

Dr. Braunsperger has held top technical positions at BMW’s motorcycle and passenger car divisions, heading the German auto giant’s motorcycle R&D for several years. He would report directly to Mr. Pawan Munjal, Vice Chairman and Managing Director, Hero Motocorp.

Hero HX250R side
Hero is expected to launch the HX250 flagship motorcycle in the later part of this fiscal.

The new R&D head is expected to take charge in the first week of October. He would be leading a team of around 500 engineers.

Meanwhile, Hero is preparing to launch the new HX 250R flagship motorcycle which was developed from scratch, post the split from Honda, in association with EBR.

Also read: Hero Motocorp lays foundation stone for its Colombian plant

It is to be noted that TVS and BMW are jointly working on developing small displacement motorcycles (less than 500 cc). A former BMW veteran at the helm of product development is expected to give Hero Motocorp an advantage in the technology race.

Hero HX250 – Image Gallery (Unrelated)

[Source: ET Auto]

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2 thoughts on “Report – Hero Motocorp appoints top BMW engineer as head of R&D

  1. Dr. Nayak says:

    I don’t know what you are breathing but hopefully not the dust from Fukushima Daiichi nuclear
    site! Hero with their vision and right investment will rule this field. If you didn’t know it is not even 5 years (2010) since they departed from the 800 pound gorilla and they are doing fantastic without them. Soon they will be saving between 700 to 800 Cr just in royalty payments for junk technology! In fact there is no significant new technology introduction in these low powered ICE bikes for decades.

    Reply
  2. Dr. Nayak says:

    Hero
    needs indigenously developed flagship bike in the 1000 to 1200 cc range to be competitive
    in the in the world market. This can
    only be achieved if they can get volume in their home turf to develop and perfect
    the technology, and test it to the level of international standards. Most economical
    way to do this is to develop India specific model at low price point (2.0 to 2.5L),
    to get the volume and then build on this to gain traction around the world. We
    hope the newly appointed R&D head has the vision to do this, and propel Hero
    into an uncontested leader in high powered motorcycles.

    Reply

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About the Author
Nithyanandh
Nithyanandh K

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!