Report – VW India’s Michael Meyer says Fox and Up! not suitable for India

Posted on: Jul 21, 2014 - 8:07pm IST

Mr. Michael Meyer, Director of Passenger Cars, VW India has told Financial Express that the VW Up! and VW Fox (sold in Brazil) hatchbacks have been reviewed for India and found to be either too expensive or too big for the nation’s taste.

VW Up!
The VW Up! hatchback proves to be too expensive for India, says Mr. Meyer.

While acknowledging the importance of hatchbacks in India, Mr. Meyer said the the company’s first priority would be to launch a sub-4 metre sedan and a compact crossover SUV. The entry level hatchback segment would be the second priority since it is price sensitive and returns lower margins compared to more premium products. Despite challenges, he said the company cannot leave the segment aside altogether.

The VW Up! had been caught testing in India a few times. A slightly different variant of the global hatchback is on sale in Brazil. The global small car is powered by a 1.0-litre petrol engine in two states of tune, and competes with the Hyundai i10, Kia Picanto, Chevrolet Spark and the Renault Twingo.

VW Fox front
The VW Fox which is positioned below the Polo in Brazil is also ruled out for India.

The VW Fox is bigger than the Up! but smaller than the Polo. The car is powered by 1.0-litre and 1.6-litre flex-fuel (ethanol powered) engines in Brazil.

With the VW Up! and Fox out of the equation, VW doesn’t have an apt product for India in the sub-Polo space as of now, which means the segment is likely to be untouched for a few more years.

[Source: Financial Express]

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7 thoughts on “Report – VW India’s Michael Meyer says Fox and Up! not suitable for India

  1. Dhan Dhanadhan says:

    Mr. Nayakji,

    May i remind you that you are breathing polluted Indian dust/environment – which is more toxic, as studies would enlighten.

    Ps. People do not smoke dust. Perhaps, you may have experience, and it would be interested to know how it is done.


  2. Arjun says:

    I think Its actually Too “Small” for the nations taste. VW is a premium brand in India and launching a sub polo car would actually hamper VW brand image I believe.
    And just like Srini said, a Sub 4 Mt sedan and a crossover is a need for the hour.

  3. enricco says:

    VW Gol

  4. Ganesh says:

    What the hell? German arrogance evident!! When it can compete with Hyundai i10 in Brazil why can’t they produce UP here @ the same price segment? Why do it have to be expensive? And what is that he is talking about the size crap???

  5. sandy says:

    Lol…! In another reason they said to maximize localization to make these car launch. No clear vision means more days to suffer.

  6. Srini says:

    Seems like VW is on right track to be here. A small SUV is a need of the hour…and also a 4 mt. compact…comfortable car. I would also suggest to get a seven seat MUV to cater market which can also cater to eastern and south eastern countries where the demand for such vehicles is huge…Yes..they are doing it right…!!

  7. Dr. Nayak says:

    “Expensive” I understand; “too big for the nation’s taste” what is he smoking? German dust I guess.


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About the Author
Nithyanandh K

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!