IAB Report – Honda CD 110 Dream commuter launched at INR 41,100
Posted on: Jul 4, 2014 - 8:12pm IST
In a bid to close in on the market leader Hero Motocorp in the commuter segment, Honda Motorcycle and Scooter India (HMSI) has launched its third 110 cc motorcycle from the Dream family. Called the Honda CD 110 Dream, the latest entrant is the most affordable Honda motorcycle in the country at INR 41,100 (ex-showroom Delhi).
The commuter is powered by a 110 cc air-cooled engine which makes 8.25 hp at 7,500 rpm and 8.63 Nm of torque at 5,500 rpm, and comes mated to a 4-speed gearbox. The CD 110 returns a claimed mileage of 74 km/l.
Visually, the new bike is not very different from the other Dream family members, the Neo and the Yuga. A silver theme for the alloy wheel and the engine, and new body graphics are the noticeable differences. While all variants offer only drum brakes, the entry level variant makes do without the electric starter and alloy wheels. Noteworthy features include tubeless tyres, a maintenance-free battery and a viscous air filter.
HMSI says that the CD 110 will cater to the ‘Basic sub-segment’ of the commuter category which contributes to 23% of the sales in the 100-110 cc segment (70 lakh units per annum). Honda says that the CD 110 Dream would target the ‘rurban’ (rural and urban) customers.
The Honda CD 110 Dream is available in three color options – Black with Red stripe, Black with Blue Stripe and Black with Grey stripe.
The motorcycle will be available in showrooms by August with dispatches scheduled to begin in mid-July. Honda’s market share now stands at 25% and the company is looking to expand it further with new models, like the new 160 cc bike, lined up for the festive season.
More details about the bike and Honda’s new advertisement campaign are available in the press release below.
Honda CD Dream 110 – Press Release
[Head to Slideshare if you can’t view the press release.]