Report – Datsun has not lived up to expectations, says Andy Palmer

Posted on: Jul 7, 2014 - 5:26pm IST

Datsun launched in India in March this year with the Go hatchback. Priced from INR 3.12 lakhs for the base D variant to INR 3.69 lakhs for the top-end T variant (prices ex-showroom, New Delhi), the Go competes with the hugely popular Maruti Alto and Hyundai Eon.

Datsun Go review front three quarter
The Go has fallen short of the company’s expectations.

At the time of the launch, Nissan estimated that it would sell about 5,000 units/month of the hatchback. Production was aligned accordingly to 60,000 units/annum. However, the car and the brand have fallen short of the company’s expectations. Speaking to the Economic Times, Andy Palmer, Chief Planning Officer at Nissan, said that Datsun has not “lived up to internal expectations.” The executive says that lack of dealerships have limited the Go’s sales in the country.

For the months of March, April and May combined, Nissan sold a total of 6,750 units of the Go, averaging 2,250 units/month, which is less than half of the company’s expectations. Hyundai have sold 20,273 units of the Eon, and Maruti sold 59,664 of the Alto during the same three month period.

The company aims to increase sales of the Go by adding new dealerships. Nissan India plans to have 200 dealerships by end of this fiscal year and plans to add another 100 over the course of the next two years.

Read our review of the Datsun Go

Datsun Go – Image Gallery

[Source – ET Auto]

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6 thoughts on “Report – Datsun has not lived up to expectations, says Andy Palmer

  1. Sushrut says:

    5k units per month for a new Brand and that too in the most unforgiving market like India was ambitious to begin with. Moreover the pricing of the variants is such that, you have to go for top variant. At 4.5lakhs on road its not worth it. You can put 40K extra and you get into premium hatchback with base variant of Brio, for 50k base variant of Gi10 which are similarly kitted and far far more advanced than Go in terms of everything.

  2. Mohit Jain says:

    This is indeed a very good news for Indian consumer. We have successfully conveyed to the car manufacturers that sub standard and outdated products will not be accepted. Company like Honda had to change its strategy for market like India. VW is re-thinking its supply chain and service network. Its about time that an average consumer gets its due in terms of built quality and basic safety.

    1. Ganesh says:

      All these parameter fails on the entire family of Alto, btw!

  3. N says:

    Extremely happy with this

    These car makers have started to think that they can push any garbage product into the market and it will be accepted. Eon is much more superior to the GO and Alto both, but Alto has a way more established brand name than that Eon and hence selling more. How can people buy a car with a hand brake and seat belts from the 60s. This is cost cutting to extremes and I am not even going to bother to comment about safety in this entry level space

  4. guru g says:

    The car is cheap, and it makes no amends for it. The brand is intellectual exercise for the employees of Nissan with no relevance for the customer.

    Surely, no customer is going to give up on purchasing a comparable model from a reputed and safe brand such as Maruti, Hyundai or Tata.

    Obviously, now it is easy to blame the network’s reach. but did they not see it coming?? A tier-4 car with a tier-2 network.


  5. sagar says:

    forget dealerships … its zero brand visibility …

    they have not taken the product to the customer but expected the customer to come to them


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Anjan Ravi

I'm a true-blooded petrolhead. Hope you enjoy our news stories, launch coverages, motorshow coverages and test drive reports.