IAB Report – Chevrolet Beat and Sail U-VA Manchester United limited editions launched
Posted on: Jul 8, 2014 - 2:23pm IST
The Chevrolet Beat and Chevrolet Sail U-VA Manchester United limited edition models have been launched in India to coincide with the unveiling of the famed English Football club’s new home shirt design.
The limited editions celebrate Chevrolet’s new 7-year shirt sponsorship deal with the Manchester United Football Club. The Beat and the Sail U-VA Man-U editions which were showcased at Auto Expo 2014, are designed by GM India’s technical centre (GMTC – I) at Bangalore.
The cars come painted in the ‘Special Red’ livery that matches the Manchester United home shirt. The body decals, prominent Man Utd logo, alloy wheels, ORVMs with blinkers and black roof are other catchy features of the exterior. Inside, the red dashboard inserts, Man-U branded red seat covers, a new audio system and the illuminated door sills set the limited edition models apart.
The Beat and the Sail U-VA Manchester United editions are based on the mid-level LS trim and in both petrol and diesel variants. Mechanically, the duo stays untouched.
The company is targeting the 1.8 million odd Manchester United (according to GM India’s estimate) fans in India. The Man Utd limited edition kit is available at a premium of INR 69,000 over the LS variants.
Prices (ex-showroom Delhi):
Chevrolet Beat Manchester United edition – INR 4.91 lakhs (petrol), INR 5.74 lakhs (diesel)
Chevrolet Sail U-VA Manchester United edition – INR 5.51 lakhs (petrol, non-ABS), INR 6.52 lakhs (diesel, non-ABS)
More details are available in the press release below.
Chevrolet Beat Manchester United Edition – Image Gallery
Chevrolet Sail U-VA Manchester United Edition – Image Gallery
Chevrolet Beat and Sail U-VA Manchester United Edition – Press Release
[Head to Slideshare if you can’t view the press release.]