Report – After China, VW studying budget brand for India

Anjan

Anjan Ravi, I'm a true-blooded petrolhead. Hope you enjoy our news stories, launch coverages, motorshow coverages and test drive reports.

VW has reportedly finalized its budget brand for the Chinese market. The first car from this brand is expected to go on sale in China by 2016-17. Now, the German carmaker is studying the Indian market to introduce a budget brand reports Economic Times.

Given that VW cars are priced above INR 5 lakhs in India, the brand caters to only 50-60 percent of the 2.5 million unit strong car market in India. With a budget brand, or budget car, VW would be looking at the sub-5 lakhs segment.

VW Polo GT TSI front wheels turned
VW is studying the Indian market for a budget brand to cater to the sub-Polo segment.

The newspaper says that the company is seriously considering a budget brand for India. Teams from India are working closely with the Chinese and German teams, and that the most “prudent and suitable” idea for India would be looked upon.

The report adds that what might be a low-cost car for China, may still not be a low-cost model in India. The low-cost Chinese car is reported to be based on the VW Santana platform. In India however, the only platform to have achieved some level of localization is that of the Polo.

The budget brand from VW would compete with Nissan’s Datsun.

[Source – Economic Times]

Contribute to IAB
Submit Spyshots & get Bragging rights! Click Here
Custom Mods on your ride? Get it featured on IAB Submit

VW Polo News & Updates

VW Polo Highline Plus new 16 inch alloy wheels

VW Polo Highline Plus – In 7 Live Images

VW Polo India launch details

MQB based 2017 VW Polo & VW Virtus may come to India after all – Report

2017 VW Polo low-spec variant dashboard

Low-spec variant of the 2017 VW Polo with manual AC spotted in Brazil

2017 VW Polo front exterior

2017 VW Polo production commences

VW Polo with sports body kit and matte blue wrap rear quarter

VW Polo with sports body kit and matte blue wrap – In Images

VW GTI Pete's Tuned front

250 hp VW GTI with Stage 2 Pete’s remap and Miltek exhaust