IAB Report – Triumph India sells 450 bikes in 190 days

Posted on: Jun 9, 2014 - 9:46am IST

Triumph entered the Indian market in late November last year, and has been selling its products in the country for the past 190 days. The company has received a total of 450 bookings in that period, Vimal Sumbly, Managing Director, Triumph India, said. The brand aims to sell 1,200 units in 2014-15, and 1,500 units in 2015-16.

Triumph Daytona 675 side live
Triumph India sold 450 bikes in 190 days.

Triumph India is currently represented by 8 dealerships and a ninth is planned in the city of Kolkata. The Kolkata dealership will be inaugurated on July 14, Sumbly told Indian Autos Blog. He was in Chennai, where the 8th dealership of the company was launched on Friday. The Chennai dealership, Harbour City Motors, delivered bikes to its first 10 customers, and said that a further 30 bookings have been recorded.

Triumph has a eleven-member strong portfolio in India, and will increase the number of products this year. Mr. Sumbly neither confirmed, nor denied, future launches but told Indian Autos Blog to keep its “fingers crossed”. Currently, four products are sold as CBUs (Completely Built-up Units) and seven are assembled at the company’s plant in Manesar.

Triumph 250cc motorcycle sketch
Triumph released the sketch of its upcoming 250cc motorcycle at the EICMA 2013.

A full-fledged manufacturing facility is taking shape in Karnataka, where Triumph could build its upcoming 250 cc motorcycle. While Mr. Sumbly did not go into detail about this plant or motorcycle, he said that his immediate focus was on the existing range of products which are positioned in the premium category (Triumph’s products are priced between INR 5.7-20 lakh ex-Showroom, New Delhi).

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Anjan Ravi

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