IAB Picks – Audi’s 7 upcoming products till 2016
Nithyanandh K, As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!
Audi India topped the luxury car sales chart in FY 2013-14 by surpassing the magical 10,000 unit mark but maintaining leadership position rests on new launches, especially those in the entry-level segments that give big volumes.
In order to retain its crown in the Indian luxury car market, Audi India is replenishing its artillery with new and refreshed products. Here, we take a look at the automaker’s product pipeline till 2016, for India and abroad.
1. Audi A3 Sedan (India)
The Audi A3 sedan is arguably the most anticipated luxury car of 2014 in India. The compact executive sedan would be the most affordable Audi in the country and from day one, will work on bringing new audience to the brand.
The MQB platform based car would be offered initially only with a diesel engine. This would be the 2.0-liter TDI engine in its 150 hp spec.
According to Audi India’s former CEO Micheal Perschke, the A3 sedan will carry a sub-25 lakh price tag for the entry level variant. Competition would come from the Mercedes CLA which is also on its way to India.