Report – Sales of Swift, Dzire, Amaze decline in April; Grand i10, Xcent to blame

Posted on: May 7, 2014 - 5:42pm IST

Sales of the Maruti Swift, Maruti Dzire and Honda Amaze declined for the first time last month. Maruti saw sales of the Dzire fall by 17.67 percent to 16,008 units while sales of the Amaze dropped by 30.85 percent to 3,355 units. The Swift’s sales declined by 4 percent to 15,874 units. Maruti says that sales figures vary on different factors including short-term stock correction.

Honda Amaze red and blue front
Sales of the Honda Amaze fell by 30 percent last month.

Honda attributes the drop in sales to seasonality and the fact that they have had to adjust their production volumes in favor of the City. Given that the waiting period for the new City is much higher than the Amaze, Honda has had to produce more volumes of the City to ensure faster delivery. Another viewpoint to the fall in Amaze’s sales is that the compact sedan is facing internal competition from the larger City.

Both, the Dzire and Amaze are facing the heat from the newly-launched Hyundai Xcent though. The Xcent overtook the Amaze to become the second best selling compact sedan last month with sales of 6,663 units. In terms of pricing, the Xcent undercut both its competitors with prices starting at INR 4.66 lakhs ex-Showroom, New Delhi.

Hyundai Xcent Review side shot lights
The Hyundai Xcent became the second best selling compact sedan last month.

Hyundai says that its Grand i10 hatchback has contributed significantly to sales numbers. Launched in September last year, the Korean carmaker has sold 82,708 units of the Grand i10, averaging 10,340 units each month.

[Source – Economic Times]

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3 thoughts on “Report – Sales of Swift, Dzire, Amaze decline in April; Grand i10, Xcent to blame

  1. sumit says:

    Honda has been fleecing customers with cheap plastic interior and a high NHV diesel engine. Overpriced inferior car! Amaze sales will plummet significantly in the days to come. At a time when the auto industry is struggling, Honda with its cheap,inferior in fittings yet overpriced products is not helping. Look at New Honda City…its so ugly and bulky. Looks like a piece of crap in front of the older Verna.

  2. Nikhil says:

    Good for Honda! Just ripping off the customers by screaming about Honda quality is not fair justice for the price people pay. Hyundai is certainly on par with Honda quality these days and offers more bang for the buck

    1. Yuvi says:

      Totally agree..!

      I have got a chance to look at both the cars recently. Hyundai Xcent has better interior material specification and quality compared to honda amaze.

      All these days Honda was cheating indian customers by selling cars with poor quality materials and misused their brand image in india. Now they have a strong competition.

      Added to their worry, recall on amaze and brio…so sad..


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Anjan Ravi

I'm a true-blooded petrolhead. Hope you enjoy our news stories, launch coverages, motorshow coverages and test drive reports.