Report – Mahindra developing new four-wheeler platform in the US for international markets

Posted on: May 22, 2014 - 7:59am IST

Mahindra is working on an ‘aggressive strategy to become a top global automotive brand’ by 2024, Autocar India is reporting.

The company’s North American Technical Centre (MNATC), situated in Michigan and inaugurated last week, has an important role in the strategy. Engineers are already working one of Mahindra’s new model series.

Mahinda XUV500 Hybrid cutaway live
The XUV500 Hybrid showcased at the 2014 Auto Expo (image for representation use only)

Dr Pawan Goenka, executive director and president of Mahindra’s automotive sector –

The North American Technical Centre is working on a new four-wheeler platform for M&M.

The new platform may be for global markets as no specific plans exist for Mahindra to enter the US market at the moment. Reports do not specify the type of vehicle or the segment the new platform will be used for.

MNATC employs a team of over 40 engineers and Michigan was chosen as the base as the company is able to draw on the automotive engineering and manufacturing talent available in the state. MNATC complements the Mahindra Research Valley based in Chennai that developed the Mahindra XUV500, and Ssangyong’s base in South Korea as a key R&D hub for the company.

[Source –]

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One thought on “Report – Mahindra developing new four-wheeler platform in the US for international markets

  1. Dr. Nayak says:

    Going by the track record of the Michigan (bankrupt Detroit), I wouldn’t put too much emphasis on these technical center of excellence. Concentrate on your core R&D from Madras, and conserve on the cash. They should have bought Saab, and their R&D center in Sweden with lot of expertise in design and development of safe and smart cars/trucks for a song. At one time they were also one of the most cost effective contract research organizations for development and testing of advanced automotive subsystems in developed nations.


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Shrawan Raja

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