Report – Tata Motors to invest Rs 1,500 crore in new products and technologies in trucks and buses

Posted on: Apr 1, 2014 - 4:28pm IST

Despite the commercial vehicle industry enduring one of its worst years in recent history, the country’s largest truck manufacturer, Tata Motors, has announced that it would invest Rs 1,500 crore in the coming financial year to develop new products and technologies.

Tata Motors Prima LX range closeup press shot
The Tata Prima LX is a low-cost range that Tata hopes would help boost sales in the volume segments.

A report on the Economic Times quotes the company’s executive director for commercial vehicles, Ravi Pisharody, saying that apart from the development of new products and technologies, there won’t be any addition of capacity as he says that the company has got capacity for the next five years.

Tata Motors’ sales, like any other truck-maker in India, has been plummeting for the last 48 months, with February 2014 alone seeing a drop in sales by a whopping 49 percent, to 23,990 units compared to the same period in 2013 when it had sold 47,389 units.

Tata Ultra 614 front at Auto Expo 2014
At least 4-5 variants of the Ultra would be launched in the next fiscal.

The company had recently launched its low-cost brand of trucks, the Tata Prima LX brand, that retails for a little less than its Prima range. Pisharody in the report says that the money mentioned above will go into developing products that will make the company ready for when the market bounces back, which he expects would be in the latter part of 2014.

He also mentioned that at least 4-5 variants of the Ultra LCV would be launched during the next fiscal.

[Source – The Economic Times]

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One thought on “Report – Tata Motors to invest Rs 1,500 crore in new products and technologies in trucks and buses

  1. Dr. Nayak says:

    Finally Tata decided to do some work on their commercial trucks! Major concern is the outside appearance and the build quality compared to the sleek new trucks designed in Europe/India by their competitors. Majority of such trucks are purchased by individual owners or small businesses and it becomes very important how the truck appears to these guys (bragging points on killer looks among the peers). Modern sleek design may just do the trick, and overcome the hurdle of perceived better quality product from the European operators. Overall it is good news from Tata.


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Karthik H

A bit of a car freak and a bike nut, and a fan of trucks and technology too. Expect sharp stories that focus on those four fronts. As always, stay tuned to for quick and unassuming updates from across the world.