IAB Report – Hyundai Xcent records 11,000 bookings in a month
Posted on: Apr 15, 2014 - 9:47am IST
A month after the launch of the Hyundai Xcent compact sedan, the company has received 11,000 bookings and over 100,000 enquiries, Hyundai said in a statement yesterday. The Xcent, which marks Hyundai’s entry in the compact sedan segment, was unveiled a day prior to the Auto Expo, while the market launch took place last month.
Hyundai says that the Xcent has received significant interest from young families in metro and Tier II cities. The small sedan rivals the likes of the Honda Amaze and Maruti Swift Dzire, and is available with petrol and diesel engine options.
Key to the success of the Xcent lies in its features list, with the car boasting several first-in-segment features such as rear AC vents, push button start, keyless entry and reverse camera.
Mr. Rakesh Srivastava, Senior Vice President, Sales & Marketing- HMIL said –
We appreciate and thank our customers for showing strong confidence in brand Hyundai and making Xcent a huge success in India. Xcent has created a benchmark in quality, features and technology offering higher value proposition in such a short span of time. We are committed and continuously working on the operational efficiencies to cater to the demand to reduce the waiting period.
Hyundai Xcent Records 11,000 Bookings – Press Release
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