IAB Picks – 6 MPV models fast approaching the Indian market
Posted on: Feb 26, 2014 - 2:29pm IST
The utility vehicle market has the fancy of every automaker in India. Renault India has made a living by selling the Duster to this market, enjoying an 8 percent share in the UV segment from 0 percent within 18 months, whereas Ford has managed to shift to a comeback lane with the EcoSport which makes up for over 50 percent of the company’s sales.
Meanwhile market leader Maruti Suzuki used the MPV segment to make up for volumes it lost with smaller cars as well as transform its image of being a small car expert to being a prospective threat in premium segments where it has failed repeatedly.
Growth in the MPV segment hasn’t proved to be as renewable as the SUV segment. Vehicles like the Tata Aria, Chevrolet Enjoy and the Nissan Evalia that broke new ground in technology, value or affordability, faded quickly. Manufacturers have not used these failures as a meter to judge the segment depth, and regard the MPV as an avenue for growth in the long term as families that graduate from a hatchback where cars are sold by the millions, may shift to another brand of vehicle with three-row seating to travel with grown-up children and in-laws.
Having a people mover is a top priority for every car manufacturer in India, as we explain in this story.