Video – Have you watched the Tata Nano Twist’s TV commercial?

Posted on: Jan 31, 2014 - 10:07am IST

Tata Motors launched the power steering equipped Nano earlier this month. Called the Nano Twist, here is the television commercial which shows what this car is all about.

[Head to YouTube if you’re unable to view the video above.]

As the video shows, Tata is marketing the Twist as an ideal city commuter, and targets to sell the car to women drivers and elderly people. The electric power steering unit on the Twist was developed by Germany’s ZF Friedrichshafen. This EPS unit uses a brushless motor and features the same steering ratio as the non-power steering version of the Nano.

Tata has also made some interior changes on the Twist. The instrument cluster is redesigned and gets LED gauges indicating the amount of fuel and temperature of the engine, while the speedometer receives a new font style for a fresher look.

Tata Nano Twist meter
The Nano Twist gets a redesigned instrument cluster with LED gauges.

On the outside, the Twist is available in a new body color dubbed ‘Damson Purple’. Mechanically though, the Twist retains the Nano’s 624 cc twin-cylinder engine which outputs 38 PS and 51 Nm of torque. Transmission duties are handled by a 4-speed gearbox.

The Twist is available in a single top-end trim called XT. It is priced at INR 2.36 lakhs ex-Showroom, New Delhi.

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4 thoughts on “Video – Have you watched the Tata Nano Twist’s TV commercial?

  1. Sailo says:

    Is it the Nano Twist better than the base model of Alto 800 and Eon?? When compared to the base model of Alto 800 and Eon respectively, the price difference is not that much. I live in Mizoram, which is a hilly area where the roads are small, steep and curvy. I’m afraid Nano’s small engine would not be enough to power me around Aizawl. Please advise. P.s- my need for the car is for daily commute to office only, around 7km to and fro.

  2. Bhargava says:

    I liked the new Instrument Cluster! The Odometer LCD also acts as a Multi-Information-Display. My Bangalore based friend reports that the Power Steering is precise and efficient.

  3. Thomas says:

    Is there a chance of automatic version in Nano ?

    1. Hello Mr. Thomas, the Nano with AT is under development, but we’re not sure when they plan to bring it to the market.


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Anjan Ravi

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