IAB Report – Tata Motors to showcase “range of vehicles and concepts” at Auto Expo
Posted on: Jan 17, 2014 - 4:30pm IST
Through a dedicated website, Tata Motors has announced that it will showcase “an extensive range of exciting and stunning vehicles and concepts” at the 2014 Auto Expo.
These exhibits would focus on “Design, Performance and Connectivity, keeping customers central in its product planning and development.”
The company adds that a range of alternate fuel technologies would also be on display and the auto show would be the platform to showcase its first pillar of the Horizonext strategy – Product Focus.
Tata’s Horizonext strategy was announced in June last year and is based on four pillars – product development, manufacturing quality, purchase experience and service delivery.
A teaser video has also been made which shows the Megapixel concept on the walls of set. We believe the star exhibit at the Tata stall this year would be the Falcon hatchback and a compact sedan that’s based on it. These models would be showcased at the venue and launched later this year, positioned between the Vista and Manza.
[Can’t see the video here? Head to Youtube]