IAB Report – Locally made Isuzu MU-7 priced at Rs 22.3 lakh

Posted on: Dec 10, 2013 - 5:25pm IST

Isuzu Motors India showed its first India-made MU-7 in Chennai this afternoon.

The locally-made MU-7 is priced at Rs 22.3 lakh for the BS IV model and Rs 22 lakh for the BS III model (both ex-Showroom, Hyderabad.) The MU-7 was launched in India in December last year at 23.75 lakh rupees (previously a CBU from Thailand).

Isuzu’s officials at the launch event confirmed that the MU-7 is being pitted as competition against the likes of the Toyota Fortuner. Manufactured at Hindustan Motors’ facility outside Chennai, the MU-7 will be made available at 8 dealerships in South India soon.

Isuzu - Locally made MU-7 unveiled
First India-made Isuzu MU-7 rolled out today by Mr Takashi Kikuchi, MD, Isuzu Motors India (left) and Mr. Shigeru Wakabayashi, Deputy MD (right)

Within a 60 day period, Isuzu plans to open dealerships at Chennai, Tirupati, Vishakapatnam, Madurai, Cochin and Bangalore, in addition to the existing dealerships at Coimbatore and Hyderabad. This number will further expand to 60 by the end of 2015-16.

The company also launched one of its customer care initiatives, Isuzu Insights, along with the MU-7.

According to the company, owners of Isuzu vehicles can approach their local dealer with the vehicle and get feedback from the service technicians. Isuzu’s service technicians will connect the car to their diagnostic software and acquire information on various parameters like idling time, speed, mileage, etc. Based on these reports, they will prepare individual reports for each customer, advising them on how to improve on these parameters in order to extract the best out of their vehicles.

Made-In-India Isuzu MU-7 Image Gallery

Isuzu starts local production, rolls out the first India-made MU-7

[Can’t see the press release? Head to SlideShare]

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9 thoughts on “IAB Report – Locally made Isuzu MU-7 priced at Rs 22.3 lakh

  1. Raj Rupam says:

    Has Isuzu management in India gone nuts??? Who in the right frame of mind would buy such crap at that price. Its a still born baby…RIP MU7

  2. Dhananjayan says:

    Crap old school Juggernaught!
    No value and quality for 22 lakhs!

  3. saif says:

    this is old model of Isuzu pickup converted to suv , it has good reliable Diesel engine , bad pickup , no comfort and worse sound too, they should have introduced new model ( new Chevrolet Trailblazer 2014) Isuzu Suvs atleast looks better

  4. Prashant says:

    Simply the crap…

  5. Ayyappan says:

    Atleast from the pics, it looks dated and ugly.

    Shrawan & team -If you could try and get to drive this newbie.it could provide us with some useful insights…Isuzu has been renowned for making good diesel engines…just curious overall…

  6. Manohar says:

    It looks soooooooooo dated is it still selling in Thailand..??

  7. Dr. Nayak says:

    Stick to M&M and pocket 13 L. Just the interest on 13 L will buy you a good amount of Fuel for rest of the year. Product with poor quality and bad reputation in developed world now dumped in India.

  8. Arpit says:

    Interior sucks more than Fortuner.. do they expect to sell this piece of crap. What do they think Indians are super duper fool.
    Let the Saanta Fe arrive, they all will be out of market.


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About the Author
Karthik H

A bit of a car freak and a bike nut, and a fan of trucks and technology too. Expect sharp stories that focus on those four fronts. As always, stay tuned to IndianAutosBlog.com for quick and unassuming updates from across the world.