Report – Honda Vezel NOT coming to India; Brio-based SUV under consideration

Posted on: Dec 27, 2013 - 2:54pm IST

A recent report by Autocar suggests that Honda will not introduce the Vezel in India anytime soon. Given the weak Indian rupee, the Japanese carmaker will be unable to price the crossover competitively with the likes of the Duster, Terrano and EcoSport.

Honda Vezel dashboard 2
The Vezel’s hi-tech interior would drive up costs of the car in India.

Yoshiyuki Matsumoto, managing officer Asia and Oceania, confirms that the Vezel will be an expensive proposition for the company in India. Matsumoto says that localization of components will take up too much effort and resources, citing an example of the crossover’s electric handbrake: local manufacturing of this component will take up a lot of investment, while swapping it for a regular handbrake will incur significant R&D costs.

In a bid to ensure a product in the growing crossover space, Honda is believed to be working on an SUV based on the Brio platform. The advantage of using the Brio’s platform is that a high level of cost competitiveness can be achieved. Also, Honda engineers have experience in optimizing this platform for the Amaze and Mobilio MPV.

Honda Mobilio rear three quarters at the Twin Ring Motegi
The Brio’s platform has been successful in spawning a sedan and MPV. Can it replicate the success with an SUV?

However, given that the Brio’s platform was never meant for an SUV, engineers will have to redesign it (modifying the wheel well to house larger wheels is one such example). It remains unknown whether the upcoming SUV will measure under 4 meters in length, or whether it will be a seven seater.

Matsumoto told reporters at the Tokyo Motor Show last month that products in the SUV and MPV category will be launched around 2015.

[Source –]

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17 thoughts on “Report – Honda Vezel NOT coming to India; Brio-based SUV under consideration

  1. Prakash says:

    I was planning to buy Honda Vezel as my first car before my wedding this october. Totally dissapointed. Honda team r u listening….

  2. Natraj says:

    Totally disappointed with this shocker..Saved ma bucks for Vezel…Guess it aint worth any more for a duster nor a terrano..???? And an suv based on brio from honda in the making??? Like hell…

  3. Anand says:

    Only one word …. Disappointed ….. 🙁

  4. ak says:

    Just boycott Honda/Toyota and American cars.
    they still think of India as a junk yard.

    I now feel to just go by a Maruti (they are not so bad afterall)

  5. Ganesh says:

    What a sad news! Its pity that the manufactures still do not consider India to be a market for these goodies! Another junk like Etios will be in the making!

  6. Pandi says:

    I am also much disappointed to hearing this news. Duster & Terrano is not worth suv’s for 12 lak, But the vezel will be the perfect SUV even if they launch the base model in 12 lak,
    So still we have only two option for compact SUV with good boot space which is duster & terrano, all manufactures only looking for sub 4M suv’s which we need sacrifice the comfort, boot space etc.., when we will get the proper compact SUV (under 4.2 to 4.4M)
    Fully disappointed.. Honda!!! Please bring the vezel to india, we are here to buy a such a perfect compact SUV.

  7. dinesh shekhar says:

    Totally disappointed on this news !! If not today, I was expecting this product to be launched in India in the foreseeable future. But bad news for a gene who were dreaming of such a world-class product!

    When Ford could do their highest ever success with a single product – the Ecosport and Renault with its Duster in India, it is hard to believe that Honda cant produce Vezel in India. Yes, if they can product Vezel within a year of displaying the concept version in Japan, it can’t be a big deal for a company like Honda, which is known for its innovative products.

    When they tasted tremendous success with their City so much so when the Koreans and Germans had to take first-mover advantage by introducing diesel hearts to race past the numero uno, City. And now when the diesel powered City is very much here and the Jazz is about to come, Honda, please read our mind – we want the Vezel too into the Indian oads as your flgship product paving way for the Ecosports and Dusters/Terranos to be taken aback and simply follow your footsteps. It would be too late when you sit and re-think about the lost opportunity at a later stage. Come on, introduce the Vezel with a clear road-map of local vendors and by developing most of the parts in India! Surely, nobogy can beat you if you darely take such a step.

  8. Chanakya says:

    Another good product not slated to see the light of day in India! sigh! It would have been a very good product and would have offered everything for somebody looking for a premium compact crossover.


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Anjan Ravi

I'm a true-blooded petrolhead. Hope you enjoy our news stories, launch coverages, motorshow coverages and test drive reports.