Video – New Ford Ka concept (next gen Figo) makes its video premiere

Posted on: Nov 13, 2013 - 7:02pm IST

The first video that explains the design and the engineering of the Ford Ka Concept is now available for public viewing.

Ehab Kaoud, the chief designer of the Ford EcoSport (the soft-spoken man took all our questions when we met him before the EcoSport launch) is also behind this product and in the video you can catch him speaking (in English) about how they managed to give the new Ka the identity of a Ford vehicle.

[Can’t see the video here? Head to Youtube]

Raj Nair, vice president of product development at Ford, says the South American operations is an integral part of the global product development team. The rest of the video is in Portuguese, but the visuals explain how the concept was designed.

Ford has designed and engineered the vehicle in Brazil, and is the second global Ford product (after the EcoSport) to emerge from that region. We expect the Ka to be rebadged as the next gen Ford Figo in India, and launch sometime in 2015.

More details are to follow in the coming hours, so stay with IAB!

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5 thoughts on “Video – New Ford Ka concept (next gen Figo) makes its video premiere

  1. Sushrut says:

    Looks i20-ish from the rear. Front is clearly the defining point. They should launch it in India to compete with Swift with the Ecoboost engine. What a car it would make!!

  2. Ayyappan says:

    Looks like the a Ford Hyundai alliance vehicle 🙂 Sad to see Ford copying Hyundai cars so blatantly….

    1. PK says:

      This is a stunner…! For a entry level car, it is more than desireable. Swift , i10 will face stiff competition from this one..!

      Pity on people talking about copying designs…!

  3. MAYUR JADEJA says:

    dear sharman
    hello i just wanna know when ford india will launch new mondeo or new escort in india, and what will be next launches in india as they are planning 15 models in india ?

  4. Rajesh says:

    Wish they plug in a powerful diesel with AT. Looks very good.


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Shrawan Raja

I'm Shrawan, the Founder & CEO of I love teamwork and talking about cars.