South Africa – Tata Aria launched at the Johannesburg International Motor Show

Posted on: Oct 18, 2013 - 12:58pm IST

At the ongoing Johannesburg International Motor Show, Tata Motors have showcased and launched the Tata Aria. Tata say that they see a lot of potential in South Africa and about 20 days ago, the Xenon XT was also launched there.

Exports of Tata commercial vehicles began in 1998, followed by exports of passenger cars in 2004. In all, 71,000 Tata vehicles ply South African roads today.

Mr. Karl Slym with the Tata Aria at JIMS 2013
South African sales of the Aria commence in early 2014. It is powered by the same 2.2-liter diesel engine, with the top-end variant loaded with all features.

Mr. Karl Slym, Tata Motors’ Managing Director, said, –

South Africa is one of the focus markets for Tata Motors. We see tremendous potential in the market needs and are confident of designing products to cater to the consumer’s needs here. The new Tata Aria, the Tata Prima KL3TXF 6X4 Truck Tractor and Tata Ultra 812 Truck will be introduced in South Africa in 2014, which will bolster our extensive vehicle portfolio in the country.

Sales of the Aria commence in Tata Motors authorized dealerships from early next year. The high-end trim would feature leather seats, six airbags, ABS, ESC, TCS and four disc brakes. The Aria is powered by the same 2.2-liter DICOR engine outputting 140 PS and 320 Nm of torque.

Tata Aria launched in South Africa – Press Release

[Can’t read the press release here? Head over to Scribd]

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3 thoughts on “South Africa – Tata Aria launched at the Johannesburg International Motor Show

  1. Milo says:

    Aria is a great product. It is good that TATA’s are moving to international markets. Good for them and also India.

    Reply
  2. Dr. Nayak says:

    Number one problem that Tata faces in India is the perception in aspirational value. Average buyer is cough up with the style, aura, and the appearance of the vehicle, than the actual product. Tata needs to improve upon the aesthetics of design and add trinkets that cost next to nothing in terms of cost compared to what they currently incorporate. Classic example is Kia from Korea, which is doing exactly the same strategy by incorporating trinkets that look good in a contemporary styling (they are not known for quality or service).
    For example Tata can start with LED lighting that are bright and can be incorporated with distinctive styling that will cost them same compared to the conventional lighting. The key is to do the development in-house, so that the cost can be controlled. Such projects can be done at zero cost by utilizing the talents of local engineering and industrial design colleges that are always in search of projects for their grad students.

    Reply
  3. Ayyappan says:

    No denying the fact that the Aria is a supremely robust crossover and probably one of the best available in India. Also appreciate the fact that Tata’s are primarily responsible for creating a value for money product culture in India. Imagine Fortuner doesn’t provide all 4 disc brakes and Aria, which is probably around 8-10 lakhs cheaper gives the customer that ! But its another thing that the customer should know the benefit of having all 4 disc brakes on their cars !!!

    Having said that, apart from the marketing failure of Aria, Tata’s failed to give it an aggressive stance making it look more of an MPV, which probably made people to think that it’s overpriced, when in reality it’s actually a great value for money car !

    Reply

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Anjan
Anjan Ravi

I'm a true-blooded petrolhead. Hope you enjoy our news stories, launch coverages, motorshow coverages and test drive reports.