IED Turin students develop design proposals for a compact Mahindra SUV
Posted on: Oct 28, 2013 - 1:25pm IST
Car Design graduates at IED Turin have designed compact MPVs and SUVs in collaboration with Mahindra.
The designs were thesis projects of students in the final semester of the three-year post-diploma course in Transportation Design – Car Design at the Istituto Europeo di Design (IED) in Turin, Italy.
Mahindra Bee Concept
Course coordinator Fulvio Fantolino oversaw the project in collaboration with Mahindra. The project asked students to provide a compact Mahindra SUV and MPV for the European market. The concepts were not restricted in size, and were limited only by their imagination.
The project went through stages such as a brand research and a design research stage to come up with solutions that aligned with the requirements of the Mahindra brand. The proposals submitted to the committee were developed comprehensively (interior and exterior) including a rendition of a 3D video.
Mahindra Shroom Concept
The committee selected three concepts – the Shroom by Aldo Maria Sica, the Core by Denald Jasini and Michal Sebastian Ptak, and the Bee by Alex Vasil Imnadze.
Mahindra Core Concept
The concepts are in a 1:4 scale, and are currently displayed at the IED headquarters in Turin. There’s no word on if or how Mahindra plans to use these designs.