IED Turin students develop design proposals for a compact Mahindra SUV

Posted on Oct 28 2013 - 1:25pm by Shrawan Raja
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Car Design graduates at IED Turin have designed compact MPVs and SUVs in collaboration with Mahindra.

The designs were thesis projects of students in the final semester of the three-year post-diploma course in Transportation Design – Car Design at the Istituto Europeo di Design (IED) in Turin, Italy.

Mahindra Bee Concept

Mahindra Bee Concept front

Mahindra Bee Concept side

Course coordinator Fulvio Fantolino oversaw the project in collaboration with Mahindra. The project asked students to provide a compact Mahindra SUV and MPV for the European market. The concepts were not restricted in size, and were limited only by their imagination.

The project went through stages such as a brand research and a design research stage to come up with solutions that aligned with the requirements of the Mahindra brand. The proposals submitted to the committee were developed comprehensively (interior and exterior) including a rendition of a 3D video.

Mahindra Shroom Concept

Mahindra Shoom Concept front three quarters

Mahindra Shoom Concept front

The committee selected three concepts – the Shroom by Aldo Maria Sica, the Core by Denald Jasini and Michal Sebastian Ptak, and the Bee by Alex Vasil Imnadze.

Mahindra Core Concept

Mahindra Core Concept rear three quarters

Mahindra Core Concept front

The concepts are in a 1:4 scale, and are currently displayed at the IED headquarters in Turin. There’s no word on if or how Mahindra plans to use these designs.

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6 Comments so far. Feel free to join this conversation.

  1. Ganesh October 28, 2013 at - Reply

    Yikes! May be Mahindra will love these!!

  2. Vikram Viswanathan October 28, 2013 at - Reply

    Only the Bee looks good because it’s almost a Hyundai Design!!! Search for Hyundai Blue2 concept, and you’ll see the similarities in the side profile. The front however is different.

  3. Duston October 28, 2013 at - Reply

    Only the bee design is looking good !

    Rest look as Milo said

  4. KP October 28, 2013 at - Reply

    BTW shroom (the second design) is for a Van not a SUV.
    reminds me more of VW van

  5. KP October 28, 2013 at - Reply

    Mahindra has kept up with the tradition of over the top & ugly design language for its cars.

  6. Milo October 28, 2013 at - Reply

    Looks yuk….

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