Upgraded Hero Pleasure with IBS and Pleasure Special Edition showcased

Posted on: Oct 10, 2013 - 9:26pm IST

Hero has shown us the New Hero Pleasure today which comes with IBS (Integrated Braking System). IBS is basically Hero’s version of Honda’s Combi Brake system. By pressing the right-hand side brake lever, the front and the rear brakes will be activated.

New Hero Pleasure specifications
New Hero Pleasure specifications

The technology was developed by HMCL’s (Hero Motocorp Limited) R&D department and the company has also applied for a patent. In the future, IBS will be offered as standard across Hero’s scooter lineup.

Mechanically, there are no other changes apart from the IBS. The Pleasure continues with its air-cooled, single-cylinder, four-stroke engine which displaces 102cc. This engine produces a maximum of 6.74hp at 7,000rpm and 7.85Nm of torque at 5,000rpm. Transmission duties are carried out by a Variomatic drive.

New Hero Pleasure side (right)

Suspension is handled by a bottom-link spring-loaded hydraulic damper at the front and a swing arm with a similar spring-loaded damper at the rear.

The Pleasure comes with features such as a mobile-phone charging socket, lockable glovebox, a boot light in the luggage compartment and a side stand indicator. In a bid to appeal to more women riders, the new Pleasure gets a redone styling.

Hero’s scooter lineup consists of the 110cc Maestro and the 100cc Pleasure. The company averages sales of 55,000 units every month of both scooters put together.

New Hero Pleasure Image Gallery

Hero Pleasure Special Edition

Hero also showcased a special edition based on the Pleasure.

Hero Pleasure Special Edition specifications
Hero Pleasure Special Edition specifications.

The special edition Pleasure gets a two-tone white and blue body color along with ‘striking’ body graphics. There are no other noteworthy changes in this special edition variant. Hero has not announced the price or the number of units they would be limiting production to.

Hero Pleasure Special Edition Image Gallery

Next would you like to read more about the or more about Hero Motocorp?

5 thoughts on “Upgraded Hero Pleasure with IBS and Pleasure Special Edition showcased

  1. mainni says:

    hello every one!! Im interested in buying the new pleasure with color “beautiful blue”. but i ve never seen it anywhere.. the color they gave on website is little different when u see the original one(i saw the orange one). i would love to see the photos or images of the new blue pleasure.. if any1 has it plz just post.. thanks in advance! 🙂

  2. Shekhar Berry says:

    Hi Anjan Ravi,

    Can you let me know the launch date of New Hero Pleasure?? I am waiting for it from 2 months!!!

    If anybody has this info, it would be great if u could let me know the launch date information!!!!

    1. Anjan Ravi says:

      He Shekhar,

      Hero communicated that their new products will be available in dealers within 2-6 months after the showcase. We’re yet to see models such as the new Pleasure and updated Karizma launch.

  3. aisha says:

    omg!! my dad surprised me with the special edition pleasure!! I had no idea he was buying me a scooter!!! I have to say, its beautiful and I love my new ride!! 🙂 so happy!!! I just wish the scooter had more leg room cuz the glove compartment uses up most of it and its uncomfortable for my legs 😛 I LOOOVE IT THOUGH! ^.^

  4. jay says:

    I always liked slim and sleek Hero Pleasure as compared to fat Honda Activa..


Leave a Reply

Your email address will not be published. Required fields are marked *

About the Author
Anjan Ravi

I'm a true-blooded petrolhead. Hope you enjoy our news stories, launch coverages, motorshow coverages and test drive reports.