Tata’s Advanced Modular Product (AMP) platform to underpin 4-8 new models

Posted on: Sep 2, 2013 - 3:37pm IST

Tata’s new Advanced Modular Product (AMP) platform will play a major role in the automaker’s plot to revive its ailing passenger vehicle business.

In simple terms, the AMP is for Tata what MQB is for VW. Having a common architecture for multiple products has huge benefits like economies of scale, flexibility and low production cost.

Tata logo
The AMP platform is expected to initially underpin an entry level hatchback, a premium hatchback, a sub-4 metre sedan and a compact MPV.

The design and development of a modular platform from the scratch will be expensive and time consuming but once in place, it will reduce development time and cost of new products based on it.

Economic Times reports that Tata Motors is currently developing at least four new products based on AMP while at least four more products are under consideration. The flexible platform is Tata Motors’ trump card to reel back the market share it has lost in the recent years to new players.

The four products in the pipeline are, an entry level hatchback codenamed X4-31, a premium hatchback codenamed X4-51, a sub-four metre sedan codenamed X4-52 and a compact MPV.

2014 Tata Vista facelift spied
Tata will be working on products like the Vista refresh until the AMP is ready. This is a spyshot of the refreshed Vista sent in by our reader Kishor Gavhane.

In addition to these four products, an EcoSport rivaling compact SUV and a Bolero rivaling UV are also reportedly under consideration. AMP models are part of Tata’s HorizonNext strategy that involves multiple new product launches in the coming years.

Economic Times further adds that the first model based on the modular platform will not come before 2015-16 and in the interim, the company will focus on products like Vista refresh, sub-four metre Manza, new hatchback based on X0 platform, etc.

It’s imperative for Tata Motors to be ready with the AMP at the earliest if at all it is looking to catch up with Hyundai and Maruti.

[Source: Economic Times]

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10 thoughts on “Tata’s Advanced Modular Product (AMP) platform to underpin 4-8 new models

  1. sidharth says:

    i took tata nano from

    delhi to rohtak 60 kms
    rhotak to panipat 80kms
    panipat to delhi 80kms

    total around 250kms
    in a single day & we were 5 people not a single problem
    it feels far far better than alto in every aspect

    hyundai suzuki honda toyota vw etc etc …are more than 30 years old global companies

    and on the other hand
    our tata is just 10 -15 years old

    now after the aquisation & expandetion & with help of jaquar land rover
    tata will fill that gap in 1 or 2 generations of its products

    and we really want tata & mahindra grow globally

    thank you
    jai hind

    Reply
  2. Ganesh says:

    An entry level hatchback named Nano Grande,
    A premium hatchback named Vista Club Class,
    A sub-four meter sedan named Manza exec Class,
    A compact MPV named Marina Grande.

    I SO WISH TATA DO NOT USE any of their existing names on this new platform. Such a boring chronology!!

    Reply
  3. Gopi says:

    Good news !! Eagerly waiting for the new products….

    Reply
  4. raj shumi says:

    subject: to call a spade a spade – raw unfiltered behind the scenes

    Hi IAB readers,

    Since the advent of Karl Slym, Tata Motors has been releasing lot of press statements. Nothing new though. Making noise is the hallmark of the ex General Motors India (GMI) management team that has migrated to Tata.

    However, expecting action and success from them is being very optimistic – especially going by the track record of their ‘work’/decisions at GM/Chevrolet which failed to yield any success in the market despite having a lead as one of the early international brands to enter India.

    Could Tata not find a better pool of people? I see no rescue for Tata by the current ex-GMI management.

    Remember, at the end of the day, people create solutions and people create problems. While we recognise and applaud the former, we rarely point out the latter. Let me be an exception and call a spade a spade.

    AMP, Ideators, Horizon Next and certainly more such terms will be thrown around, but what are the near term plans (if any) for revival (if any).

    While the current ex-GMI management tries to convince the public at large (especially its investors) about the lack of appropriate products, I would like to divulge other more pressing issues.

    Tata has greater problems than the products it makes.

    The Manza, Indica, Nano, Aria and Grande are more products than any of its competitors.

    Karl Slym is conveniently putting up a facade of sweet-sounding Press Releases to distract from the real problems the company has – service quality, product quality, lifecycle management, business strategy, cost and price structuring, export competitiveness, emotional appeal, desirable image and most importantly… internal inertia across the organisation.

    Having new cars will not solve the problems but probably amplify them, since the investments will weigh down the company even further as other parts of the business fail to catch up (illustraion: Nano).

    Hope Cyrus Mistry is able to see beyond the current jingoism thrown around by ex-GMI management before the new bunch of jokers drive the company to ruins.

    Its time they started bringing results rather than conjuring Press Releases.

    RS

    Reply
    1. Gopi says:

      Bashing the Indian manufactures is common in India.If this would be a foreign manufactures, “They are FOREIGN manufactures ,they didn’t do anything wrong “.Indian’s perception towards foreign band.

      I think raj shumi ,you written your notes and simply copy, paste for every update in the tata column.
      i already see the same words in other posts also .
      The post title would be “Tata Motors engineer reveals more about their VW MQB-like ‘Advanced Modular Platform’

      Reply
      1. raj shumi says:

        You are absolutely right Gopi.

        I pasted/compiled all my views in one place. I wanted to give readers a comprehensive overview.

        Why do you think I am prejudiced against Indian manufacturers. Perhaps its is your conscience. Grow up mate.

        I have made no mention of any other manufacturer other than Tata (and GM, perhaps foreign!?!) in my letter. Let alone any comparison.

        All i wanted to point out were the pitfalls in tata’s current management approach of promising the future (platform, etc.) but with little progress made in the present (diving sales).

        Will the brand survive with its current hollow approach? Is it only a ticking time bomb?

        RS

    2. amar deep says:

      Raj, looks like you are an insider at Tata Motors or GM.

      I can now see the truth in your statements, clearly.

      http://autocarpro.in/contents/technologyDetails.aspx?TechnologyID=212

      GMI’s baggage is now Tata’s, as the complete fleet of top management has moved residence to Tata Motors.

      Hope Cyrus Mistry takes recourse, before late.

      Reply
  5. raj shumi says:

    Tata has greater problems than the products it makes.

    The Manza, Indica, Nano, Aria and Grande are more products than any of its competitors.

    Karl Slym is conveniently putting up a facade of AMP to distract from the real problems the company has – service quality, product quality, lifecycle management, business strategy, cost and price structuring, export competitveness, emotional appeal, image, repute and most importantly, internal inertia.

    Having new cars will not solve the problems but probably amplify them, since the investments will weigh down the company even further as other pars of the business fail to catch up.

    Hope Cycrus Mistry is able to see beyond the current jingoism thrown around by ex-GM management before the new bunch of jokers drive the company to ruins.

    RS

    Reply
    1. Ramesh says:

      Agree with you. Tata needs to show products on the ground. The so called facelifts by changing grill or Headlights of 14-15 year old products are not going to do the job for them. They are totally out of touch with the market.

      Reply
      1. raj shumi says:

        Hi Ramesh,

        I fear that perhaps even new products will not help if they are incapable of managing their business, which seems to be a greater prevalent problem.

        For example, look at the Nano. A brilliant vision that was, let down by its execution in market.

        They need to do a lot more on other fronts rather than blame their current miserable performance only on products.

        Cheers,
        RS

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About the Author
Nithyanandh
Nithyanandh K

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!