Australia – Tata Xenon Pickup to be launched in October

Nithyanandh

Nithyanandh K, As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!

Tata Motors is vying for a significant market share in Australia’s entry-level pickup segment with the Xenon.

Tata Xenon Australia front three quarters
The Tata Xenon will be positioned as the entry level model in Australia’s promising pickup truck segment.

With the lifestyle pickup segment being almost non-existent in India, Australia seems to be a potential market to extract the most out of the Tata Xenon. We had reported a while ago that Tata Motors has chosen Australia’s Fusion Automotive as the official distributor in the country.

The Australian-spec pickup truck will be powered by the same 2.2 litre DICOR diesel engine but the power output is pumped up to 148 bhp from 137.2 bhp while the torque output remains the same at 320 Nm. A shift-on-the-fly 4×4 system harnesses the power via a 5-speed manual transmission.

Tata Xenon Australia rear three quarters
Australia’s Fusion Automotive is the sole distributor of Tata vehicles in the country.

The Xenon will be available in six variants – Cab Chassis, Single Cab and Double Cab body styles each in 4×4 and 4×2 versions. The equipment offered is standard across all variants.

So what does Tata offer Australians? The light truck comes with dual airbags, ABS, ESP, aircon, power steering, and audio system with Bluetooth, USB and Aux-in connectivity. Customers can opt for a technology package which includes a touchscreen multimedia infotainment system with navigation and rear parking camera.

Tata Xenon Australia front
4X2 and 4X4 versions of the Xenon will be presented.

Caradvice.com.au reports that the Xenon will be launched in Australia this October. Tata is aiming to have the entire Xenon range under 35,000 Australian dollars (around Rs. 20.36 lakhs). The market position will be above the Chinese-made Great Wall Great Wall X200/X240 but below market leaders such as the Toyota Hilux, Nissan Navara and Ford Ranger.

Tata Xenon Australia side view
The Xenon would be positioned between Great Wall’s offering and market leaders Hilux, Ranger and Navara.

Fusion Automotive plans to have 13 dealerships (one in each major state) by the end of this year. The number will be increased to 25 in 2014.

[Source: Caradvice.com.au]

Contribute to IAB
Submit Spyshots & get Bragging rights! Click Here
Custom Mods on your ride? Get it featured on IAB Submit

Tata Xenon News & Updates

Tata Xenon Yodha front quarter pick up launched

Tata Xenon Yodha pick up launched at INR 6.05 Lakhs

Tata Xenon 150NXtreme front at 2016 Thai Motor Expo

Tata Xenon Yodha to be launched on 3 January

Tata Xenon 150NX-Pert front three quarters left side at 2016 Thai Motor Expo

Tata Xenon 150NX-Pert, Tata Xenon 150NXtreme – Thai Motor Expo Live

2017 Tata Xenon single cab pick-up front spied

2017 Tata Xenon pick-up spied on Mumbai-Pune Expressway

Tata Xenon facelift spied

Tata Xenon facelift with automatic transmission spied in India

Tata Xenon XT 2.2 front quarter at the 2015 Gaikindo Indonesia International Auto Show

New Tata Xenon (facelift) expected to launch in festive season