Australia – Tata Xenon Pickup to be launched in October

Posted on: Aug 23, 2013 - 6:56pm IST

Tata Motors is vying for a significant market share in Australia’s entry-level pickup segment with the Xenon.

Tata Xenon Australia front three quarters
The Tata Xenon will be positioned as the entry level model in Australia’s promising pickup truck segment.

With the lifestyle pickup segment being almost non-existent in India, Australia seems to be a potential market to extract the most out of the Tata Xenon. We had reported a while ago that Tata Motors has chosen Australia’s Fusion Automotive as the official distributor in the country.

The Australian-spec pickup truck will be powered by the same 2.2 litre DICOR diesel engine but the power output is pumped up to 148 bhp from 137.2 bhp while the torque output remains the same at 320 Nm. A shift-on-the-fly 4×4 system harnesses the power via a 5-speed manual transmission.

Tata Xenon Australia rear three quarters
Australia’s Fusion Automotive is the sole distributor of Tata vehicles in the country.

The Xenon will be available in six variants – Cab Chassis, Single Cab and Double Cab body styles each in 4×4 and 4×2 versions. The equipment offered is standard across all variants.

So what does Tata offer Australians? The light truck comes with dual airbags, ABS, ESP, aircon, power steering, and audio system with Bluetooth, USB and Aux-in connectivity. Customers can opt for a technology package which includes a touchscreen multimedia infotainment system with navigation and rear parking camera.

Tata Xenon Australia front
4X2 and 4X4 versions of the Xenon will be presented. reports that the Xenon will be launched in Australia this October. Tata is aiming to have the entire Xenon range under 35,000 Australian dollars (around Rs. 20.36 lakhs). The market position will be above the Chinese-made Great Wall Great Wall X200/X240 but below market leaders such as the Toyota Hilux, Nissan Navara and Ford Ranger.

Tata Xenon Australia side view
The Xenon would be positioned between Great Wall’s offering and market leaders Hilux, Ranger and Navara.

Fusion Automotive plans to have 13 dealerships (one in each major state) by the end of this year. The number will be increased to 25 in 2014.


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3 thoughts on “Australia – Tata Xenon Pickup to be launched in October

  1. Dr Shanthan Reddy says:

    Good to hear that the engine power is bumped upto 148 BHP. So we can expect this in the upgraded ARIA and the SAFARI STROME which desperately need more power .

  2. Yocompro says:

    Apparently TATA knows that its time to expand their borders with new vehicles for more globalized segments.

  3. raj shumi says:

    Dear Nithyanandhji,

    In the name of informed journalism could you please elaborate on the word ‘significant’ in the following sentence in your article:
    “Tata Motors is vying for a significant market share in Australia’s entry-level pickup segment with the Xenon.”

    In simple words:
    What is the targetted segment share? and,
    How big is the entry-level pickup segment?

    Eagerly awaiting your help.



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About the Author
Nithyanandh K

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!