Korea – Watch the first TVC of the Ssangyong Korando C facelift

Posted on Aug 9 2013 - 3:25pm by Nithyanandh K
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The Ssangyong Korando C facelift was launched in Korea this week. We brought you a very comprehensive coverage of the compact SUV which underwent a cosmetic makeover, since the time testing began months ago.

[Can't watch the video? Head to Youtube]

The TVC shows the car in action for the first time. Urban Adventure is the theme of the commercial which promotes the Korando C as an apt vehicle for your outdoor activities, just like any other SUV ad.

Ssangyong’s marketers try convincing Koreans that “the city becomes the outdoors” when they are driving a Korando C.

Talking about the product, the improvement in the aesthetics of the car’s front is immediately noticeable. The new headlamps and the fresh detailing has endowed a very premium appeal to the Korando. Apart from projector bulbs, the headlights also incorporate daytime LED lights.

Ssangyong Korando C facelift front three quarter

The refreshed Korando C was launched in Korea this week in 6 trim levels.

The new Korando gets a comprehensively overhauled dashboard. The instrument cluster’s layout is revised and the centre console houses a new 7″ touchscreen display. Equipment wise, the new additions include a Tire Pressure Monitoring System (TPMS) and a premium Harman music system.

The 2014 Ssangyong Korando C continues to be powered by the 2.0 litre diesel engine whose efficiency has improved by 8.4%.

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By this time you would have figured out that auto enthusiasm to the level of fanaticism is a prerequisite to be a part of team IAB. And I'm no exception! As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! Since then automobiles became the love of my life and I grew up admiring anything and everything that purrs and has wheels. My quest to be updated with whatever happens in the glorious world of automobiles naturally landed me at IAB. So here I'm, as a petrolhead by birth, mechanical engineer by education and an automotive journalist by profession!

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