Korea – Watch the first TVC of the Ssangyong Korando C facelift
Nithyanandh K, As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!
The Ssangyong Korando C facelift was launched in Korea this week. We brought you a very comprehensive coverage of the compact SUV which underwent a cosmetic makeover, since the time testing began months ago.
[Can’t watch the video? Head to Youtube]
The TVC shows the car in action for the first time. Urban Adventure is the theme of the commercial which promotes the Korando C as an apt vehicle for your outdoor activities, just like any other SUV ad.
Ssangyong’s marketers try convincing Koreans that “the city becomes the outdoors” when they are driving a Korando C.
Talking about the product, the improvement in the aesthetics of the car’s front is immediately noticeable. The new headlamps and the fresh detailing has endowed a very premium appeal to the Korando. Apart from projector bulbs, the headlights also incorporate daytime LED lights.
The new Korando gets a comprehensively overhauled dashboard. The instrument cluster’s layout is revised and the centre console houses a new 7″ touchscreen display. Equipment wise, the new additions include a Tire Pressure Monitoring System (TPMS) and a premium Harman music system.
The 2014 Ssangyong Korando C continues to be powered by the 2.0 litre diesel engine whose efficiency has improved by 8.4%.