Africa – Nissan Sunny gets repositioned in Algeria

Posted on: Jul 31, 2013 - 12:22pm IST

Our friends at AutoAlgerie.com report that Nissan Algeria is reviewing its pricing strategy on the Sunny sedan. The Sunny, shipped from India, was introduced in Algeria in 2012 with the ambition to be a bestseller.

The starting price of the Sunny was set at 1.15 million dinar (8.84 lakh rupees) with dual airbags and air conditioning standard. However, frequent price hikes ensured that the starting price reached 1.37 million dinar (10.54 lakhs).

New competitors such as the Peugeot 301, Citroen C-Elysee and the Renault Symbol have kicked off a price war and taken sales away from the Sunny.

As a fitting response, Nissan has pushed the pricing downward with a starting price (Visia variant) of 1.19 million Dinars (9.15 lakhs), a price slash of a whopping 180,000 dinars.

Nissan Sunny brown
The African markets get their Sunny from Nissan India.

Even on the base variant, the Sunny gets ABS with EBD, Radio/CD/MP3 player, two airbags, power steering and air conditioning.

The Sunny Acenta variant has been re-priced from 1.55 million Dinars (11.92 lakhs) to 1.35 million dinars (10.38 lakhs)  and the Tekna version has seen its price slashed from 1.75 million dinars (13.46 lakhs) to 1.59 million dinars (12.23 lakhs).

The Acenta gets adjustable headrests, remote central locking, front fog lamps, front and rear power windows and electric mirrors, four speakers instead of two, door handles and grille in chrome, body colored mirror housing, height adjustable driver seat, air vents for the rear seats, remote-operated boot, front armrest and 14-inch wheels.

The range-topping Tekna variant gets steering-mounted controls, dials with chrome surrounds and chrome handles. The wheels are 15-inch units.

Exported from India, the Nissan Sunny is powered by a 1.5-liter 100hp petrol engine, regarded as a very fuel economical mill by the Algerians.

[Source – AutoAlgerie.com]

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