GM India adds silver inserts and height adjustable seat to the Beat
Shrawan Raja, I'm the Founder & CEO of IndianAutosBlog.com. I love teamwork and talking about cars.
GM India has quietly made a couple of changes to the Chevrolet Beat. Sensing a price war post the launch of the Nissan Micra Active and acting on customer feedback, contrasting silver inserts on the dashboard and seats, as well as a height-adjustable driver seat have been introduced.
Through studies, GM found out that the height adjustable seat was the one feature most warranted in the B and B+ segments. None of the Chevrolet mini cars come with this feature until this launch.
When quizzed about the falling sales at a regional product launch recently, Mr. Vikas Jain, sales director of GM India told IndianAutosBlog.com that the Beat’s segment had crashed in India and they weren’t to blame for it. GM India CEO Mr. Lowell Paddock had asked us to expect more news on the Beat facelift at the 2014 Auto Expo. The Beat, sold as the Spark globally, had received a full cosmetic makeover last year.
The Beat was the first diesel offering in the Indian B1 segment. It uses a three-cylinder version of the Fiat 1.3L Multijet engine that has an ARAI-rated fuel efficiency of 25.44 kmpl. The petrol engine is an older 1.2-liter unit (18.6kmpl mileage) that is also capable of working on LPG.