Report – Sub-4m Ambassador coming this year, new generation Amby in 2014

Posted on: Jul 22, 2013 - 4:58pm IST

The HM Ambassador‘s reputation as the longest running car nameplate in the world is set to be maintained as the recovering Indian car maker prepares to launch a sub-4 metre version of the car.

The HM Ambassador has been completely overshadowed by modern cars and it’s mostly the politicians and taxi operators in smaller towns and cities who fuel sales. Except for being awarded as the “best taxi in the world” by BBC Top Gear a couple of weeks ago, the Amby has hardly had any high points in recent years.

HM Ambassador sub-4m variant
This is Shoeb’s image of the new compact Ambassador variant. The vehicle in question began on-road trials over two years ago.

However, it seems Hindustan Motors is not done with the Ambassador platform. The company is working on a sub-four metre compact sedan to take advantage of the excise tax concession. The compact Ambassador which is expected to be launched by the end of this year will have its boot shortened and will offer more features at a lower price tag.

In 2014, HM will come up with a new generation Ambassador sporting a whole new look. Speaking about the new car, Mr. Uttam Bose, CEO of Hindustan Motors said –

The new model will be on the existing platform, but will have many new and advanced features that exist in other automobiles. It will have some prefix or suffix to the ‘Ambassador’ brand and will sport a peppy and youthful look. It will also have new features sought by young and modern customers and will be competitively priced, offering ideal value for money.

Next generation Hindustan Motors Ambassador rendered
This is a purely imaginative representation of the next generation Amby from our in-house image manipulator Shoeb. If HM makes a retro styled Amby with new age technology (which we know is wishful thinking), it could be the Fiat 500/VW Beetle from the India auto industry.

HM is also getting ready to export the old workhorse to Nigeria starting next month. The company says that orders for the car from Bangladesh, the second finalized export market, is also encouraging.

[Source: Times of India]

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14 thoughts on “Report – Sub-4m Ambassador coming this year, new generation Amby in 2014

  1. $@! says:

    The rendering looks Fab!

    Cheers,
    $@!

    Reply
  2. M S RajKumar says:

    I was a owner of Ambassador for the past 25 years. Its great to hear and see the modified Amby. To day I shifted to other cars because their technology was outdated. Your rendering seems to be very good. I feel that not only Amby but also the great Morris Minor should be given a new lease of life. Just like what VW did with Beetle. Just think of buying a new look Morris Minor with all the goodies and the latest technology under the hood. Wow.

    Reply
  3. Joshi says:

    Wow…nice…. next generation Amby’s front grill look like… aston martin vanquish & mini cooper’s mixed version

    Reply
  4. sri says:

    Which tool are you using to make these renderings ? let me even try to put my thoughts !! please do share it to my email ID atleast if not interested to share it in public 🙂

    Reply
  5. Arpit says:

    Sub 4 m is the wrong approach the industry is taking. Why can’t they cut down on their high margins and give good quality car (value for money). Every car company is banking on high margin profits eroding customer hard earned money. Today the slow down in the car industry because the saturation limit has reached and now customer are intelligent enough to spend money wisely. Therefore big segments cars (Audi/Merc/BMW) are still selling while low segments car sales are on decline.

    Customer wants-
    1. Value for money
    2. Good after sales service

    Reply
  6. Dr. Nayak says:

    A dinosaur in the crowd of cats and dogs is very fascinating. A retro style Amby may have a good future if it looks right!

    Reply
  7. rahul says:

    Great sketch dear…

    Reply
  8. would love to see the front fascia like your impression its going to garner younger crowd more.

    Reply

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About the Author
Nithyanandh
Nithyanandh K

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!