The Jeep brand would be officially launched in India by the end of this year, in the ballpark of October/Festive season.
[Head to YouTube if you’re unable to watch the video above]
Jeep will initially launch two products in the country: Starting the lineup would be the iconic Jeep Wrangler (an updated 2014 edition is expected to come) while the Jeep Grand Cherokee would form the flagship offering. The Grand Cherokee in question would be the 2014 Jeep Grand Cherokee which was globally launched only in January this year (at the 2013 North American International Auto Show held in Detroit).
Global sales of the Grand Cherokee have commenced and this is the latest television commercial. Jeep says that everything about the new Grand Cherokee is the ‘Best of what they are (Jeep) made of’.
When launched in India, the Grand Cherokee would compete with SUVs such as the Audi Q5, BMW X5, Mercedes M Class and the Volvo XC60 in terms of price. Jeep India will initially bring the Grand Cherokee (and the Wrangler) as a CBU (Completely Built up Units). Eventually, these cars would be assembled in the country through the CKD route (Completely Knocked Down units).
Mr. Nagesh Basavanahalli, MD of Fiat-Chrysler India, told Indian Autos Blog that the pricing of the products were not yet finalized and that the is working on it. However, he did say that the Jeep dealerships would be set up in the 10 biggest cities in India.