Triumph Motorcycles to approach India with a rejigged strategy
Posted on: Jun 24, 2013 - 5:35pm IST
Triumph Motorcycles’ proposed Indian entry has been witnessing a delay.
The iconic British motorcycle manufacturer was supposed to set up a CKD assembly plant in Narsapura near Bengaluru and start its Indian operations by now. However, neither did the assembly plant come up nor did the sales of CBU units commence.
When questioned, Triumph officials maintained that the Indian entry would happen as planned in spite of the initial delay. Livemint.com now reports that there has been change of strategy at Triumph.
The company is expected to commence its Indian operations with a test marketing. A makeshift CKD assembly plant is reportedly being planned in the Gurgaon-Manesar area of Haryana. However it’s unclear whether the facility in question would be owned by Triumph or it will be a courtesy of one of its vendors.
According to Livemint.com’s sources, the full fledged assembly unit spread over 30 acres in Narasapura would be up and running by 2015. It is reported that Triumph Motorcycles has set up a purchasing office in Gurgaon and has hired a consultant to recruit people.
Triumph’s spokesperson said in his email to Livemint.com that, “We will shortly be holding a full press briefing on our planned activity in India, and would prefer to hold off on any communication until that time. We will be in touch as soon as the firm plans for this briefing have been made.”
Triumph has showcased its entire range of motorcycles including the Bonneville, Rocket III, Street Triple, Speed Triple, Tiger 800XC and Daytona 675. Some of this models would be locally assembled. The sales in India could finally commence by the end of this year.