Spied – Tata Aria Facelift caught testing

Posted on: Jun 12, 2013 - 2:43pm IST

The Tata Aria has been an utter sales disappointment right from the very beginning.

Front view of the Tata Aria facelift caught testing

Only three examples of the flagship Tata MPV had left the showrooms last month while the fellow contenders in its price range are managing good numbers. Tata has brought down the entry level price tag more than once and that didn’t bear the expected results.

The last trick in the bag is to give the premium MPV a minor facelift and approach the market with a different strategy. Earlier, we have presented you the spyshots of the slightly revised Aria testing. We also brought you the live coverage of the 2013 Aria which was showcased at the Geneva Motor Show in March.

Here is another spyshot of the facelifted car’s front which is a courtesy of PowerDrift’s Facebook page. The front of the car hasn’t changed much except for the smoked headlamp units and the turn indicators now feature clear lenses. The taillights also feature clear lens indicators. In addition, the taillights get a thin chrome bordering on the outside. The details of the interior changes are unclear as of now.

Rear view of the Tata Aria facelift caught testing

The facelifted car will be powered by the same 2.2 litre diesel engine but the power output is expected to be increased to 158bhp from the current 140bhp. The car that was showcased at the Geneva Motor Show came with a 6-speed automatic transmission suggesting that it will be offered in the Aria facelift along with the current car’s 5-speed manual gearbox.

Considering the Aria’s single digit monthly sales, we expect Tata Motors to launch the facelifted Aria anytime soon.

[Source: PowerDrift’s Facebook page]

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11 thoughts on “Spied – Tata Aria Facelift caught testing

  1. AMIT SINGH says:

    I AGREE THAT TATA’S VECHICLES ARE BETTER IN QUALITIES space and value for money BUT THE MAIN PROBLEM IS DESIGN. MAHINDRA DON’T HAVE QUALITY BUT THERE DESIGNS ARE BEST IN CLASS. SO THEY ARE SUCESS.
    TATA HAVE TO MAKE MACHO DESIGNS, PLZ DON’T FOLLOW YOUR INDICA. LEAVE THE OLD INDICA DESIGN. IF THEY DO THEN TATA WILL BE NO 1 IN COMMERCIAL SEGMENT
    AND NO ONE WILL BEAT THEM.

    Reply
  2. sherwin says:

    It’s not just about whether TATA positions it as an MPV or SUV or Crossover.
    The crux of the matter that TATA needs to sort out is it post sales service and engineering. It has been documented in too many places that ARIA’s engineering fails quite often and that TATA’s engineers are ill equipped knowledge-wise to deal with the breakdowns.

    This needs to be rectified.

    Even with the fabulous discounts of almost 2 lakhs for the ARIA, people do not want to be stuck with a white elephant that spends more time in TATA’s garage than on the road.

    Reply
    1. Deepak Chablani says:

      My uncle, an automobile guy owns an Aria for about 2 years now. He has only great things to say about it. Not sure about the engineering issues because he has always told us that Aria’s engineering is one of the best you’d get in India.

      I want to ask Tata one thing-why do you want to put that year old tail lamps on all your cars? Is it because of the common design language that all manufacturers follow for their cars?

      Reply
  3. sandy says:

    In case of Aria vs XUV, Italian designer were surpassed by their Korean counterpart, the so called Italian designer who were taken as the most respectable car designer in the world got defeated. Sounds strange, but this is possible in our market only. Even though Tata owns JLR, they were still honest of making their Aria with their own knowledge. But our market failed to understand this. No one could understand Aria’s futuristic design and many look for European like vehicle, but fail to see the European breed inside Aria, forget about the term crossover.

    Reply
  4. nasser parambil says:

    The Aria wii win hearts if tata change the taiillights, make it horizontal instead of vertical

    Reply
  5. Ayyappan says:

    The front fascia does look muscular and macho now while the rear is more or less emotionless.

    I’m a little puzzled to see the MPV tag for Aria 🙂 I thought the Aria was always positioned by Tata as a Crossover , which nobody understood here in India. While the XUV500 from Mahindra is also a Crossover or a Soft roader, it was positioned as an SUV.

    The Aria has been rated by experts pretty highly and hope it does well in its second innings.

    Reply
  6. Ramesh says:

    This so called facelift will not do anything for the car. Tata needs a complete re-design of the car and make it look line an SUV rather than a MPV.

    Whom are Tata trying to fool with this ‘facelift’?

    Reply
    1. Ravi says:

      Mr. ramesh you are fool and you can’t ubnderstand a design like ARIA. just go and buy a maruti of a xuv500

      Reply
    2. GP says:

      Mr. Ramesh, I second Ravi’s thoughts. I think you have not done a test drive of Tata Aria (even if not extensive). Before you write out you should be thorough with your observations. Tata Aria is no mean vehicle, its just that when Tata’s offered Quality to the Indian Customer, the customer didnot know the way to receive it. I have a high regard for the engineering of Aria and I hope that it will be a game changer for the Tata’s. I wanted to almost buy the 2012 edition, when I read the news about the 2013 edition….eagerly waiting for it.

      Reply
    3. nitin says:

      I agree with you…. the facelift lift will not do much…..as the things to change are taxi image and quality control.fresh new design….with improved handling can do wonders….

      Reply
    4. Aravind says:

      Agree with you. if they put ARIA in a SUV like body, it will sell. When the whole world is trying to sell crossovers in SUV like body (CRV, RAV4 etc) Tata got it wrong to put it in MUV like body. IMHO body style matters a lot.

      Reply

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About the Author
Nithyanandh
Nithyanandh K

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!