Online marketing campaign of the Nissan Terrano begins well

Posted on: Jun 13, 2013 - 11:38am IST

Nissan released a sketch of the Terrano two days ago reconfirming that it will reach dealerships this financial year. Wasting no time, the company has launched an online campaign to promote the new car.

Nissan Terrano screen capture

A website has been opened with a pixelated image of the Nissan Terrano on the main page. With each tweet, a blurry pixel is softened forming a small part of the car. Nissan has received about 4,800 tweets already and #Terrano is currently trending on Twitter.

Sources tell that its launch would be around the festival season. Nissan India’s ex-CEO had also subscribed to this idea. When asked about the launch of the mini SUV (when the product sheet was revealed to the media in February), he said “Diwali is one of the good seasons, we should be in time for that.”

Nissan’s version of the Duster would have the same 1.5-liter K9K engine mated to a 6-speed manual transmission. Lower spec variants could get a detuned engine with a 5-speed gearbox. Nissan’s X-Tronic CVT technology and all-wheel drive technology are available in the Chennai plant if the market calls for them.

Nissan Terrano

Shoeb’s render here reveals the external changes. Nissan may give the car new door skins, while completely revising the front and rear fascias. The interiors would have less differences, perhaps the center console would feature a different audio system and the color of the seats and door trims would be darker.

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6 thoughts on “Online marketing campaign of the Nissan Terrano begins well

  1. koteswar says:

    The NISSAN TERRANO is going to bet ecosport with in 3 months hardly

  2. Derestaud says:

    This is indeed a good news to have the Terrano here. There is no doubt the Ecosport and Dustert will have some challenges. But to me, the real challenge will be between the two cars ( Renault vs Nissan Terrano). One can expect the bookings of both reaching 10000 marks each month!
    The reason of this will be:
    Renault bringing down the price of Duster to introductory price and offering new updates like ABS in mid variants, and Nissan playing premium by adding more features in the cabin and i can bet a new dashboard for the Terrano. The President and Ceo of Nissan has made it clear that the car will have distinctive features…so one can expect a new Dash..

  3. Anyone taking bets on which one will launch first? Ecosport or this one?

    1. Deepak Chablani says:

      🙂 Looks like the Ecosport launch is around the corner and the Terrano would be released by Diwali. I’m not too sure how the Ecosport would fare in the market though. The competition is really hot now…Duster, Terrano, compact SUV’s from Honda, Maruti… The Terrano looks classy and its from Nissan, a big plus.

    2. Derestaud says:

      There is no doubt Ecosport will launch first but the fact that Nissan is already teasing the prospective customers of Ford, will make wait for another 3 months for may be better than the Duster.

    3. Anand says:

      I am loosing interest on Eco-sport …. let me wait for Nissan before I am deciding on ….


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Shrawan Raja

I'm Shrawan, the Founder & CEO of I love teamwork and talking about cars.