Renualt Duster beats Mahindra Scorpio to become the No.1 SUV

Posted on: May 4, 2013 - 11:27am IST

Renault entered India in 2007 through a joint venture with Mahindra which went defunct in 2010. It was not until the launch of the Renault Duster did the French automaker gained recognition in India.

Renault Duster front quarter left1

The compact crossover SUV has become a sensational hit and in fact it single handedly manages to keep Renault India in the front line. The Duster contributes to about 80% of the company’s total sales in India.

In the process, the mini SUV has dethroned the Mahindra Scorpio to become the best selling SUV in India. Business Standard reports that the Duster clocked over 6,300 units this March compared to Scorpio’s 4,700 units.

The Scorpio has been at the top of the table for quite sometime now but it’s been more than 4 years since the SUV got a refresh. Another interesting fact is that the Duster managed to snatch the supremacy in less than a year from its launch.

Commenting on the achievement, Mr. Sumit Sawhney, executive director, marketing and sales at Renault India, said: “The Duster is a very well accepted product in the market. This gives us the confidence for a better performance. We have made additions to the product which has helped us achieve incremental volumes”.

The SUV segment in India has grown at a rate of 52% last year with the Duster playing a major role. This year will see the introduction of the Ford EcoSport and Nissan’s version of Duster, resulting in a three pronged attack on the SUV segment.

Will the current situation force Mahindra to upgrade the Scorpio at the earliest?

[Source: Business-standard.com]

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5 thoughts on “Renualt Duster beats Mahindra Scorpio to become the No.1 SUV

  1. Mohammed says:

    A humble question -Can the Duster, in its original company avatar ( in the same condition as sold by Renault, without any modifications) handle bad roads and tough terrains the same way a Storme would do ? Forget the Storme, it won’t do one fourth the job a Scorpio and Bolero would do rather lazily.

    Ignorance pays ….

    Reply
  2. Manish says:

    Duster made everybody around, taste the dust. I guess Renault might have selected the name Duster, for the above said purpose. Well done Renault. But as said, complacency is you biggest enemy. So did it happen with Mahindra, think of Scorpio at the time it was launched and think of present Scorpio, surprised….. Yes there are no major changes, exteriorly or interiorly. Just few small upgrades here and there. For example Totyota, when Qualis was their most hot selling, still they discontinue it and introduce Innova. Competition with your own self. Why you want other brand to replace you best running model, why can’t you yourself replace it.

    Hope Renault should plan to take the benefit of the stage created by their wonderful Duster.

    Reply
  3. Ramish says:

    While living in France I always wondered why Renaunt is not launching Sandero in India. Even today i couldn’t find the answer. Sandero with its high GC & space could be a challenger to swift, as Duster is to Scorpio. A little upgrades to sandero and we could get a mini CRV in 5 lakhs 😉

    Reply
  4. sandy says:

    Wow, what a coincidence. Today, I saw some reviews on Dacia Duster At UK. One was from Autocar UK and another one from AutoExpress UK; who put the Duster under certain test and got impressed to some extent.
    Back home, Duster’s personality had won many hearts and so can the Nissan’s Duster version. It was the right product to our market long before day1 through internet. I’m also expecting Renault to put their new Logan and Sandeo to taste the water.
    Coming to Mahindra, they always manage to find proper timing for their product launch and marketing. They may go for minor facelift for Scorpio before the new one takes some more time and by the way their sub 4 meter Compact SUV is doing rounds in testing. But currently, our market is in Duster mood.

    Reply

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About the Author
Nithyanandh
Nithyanandh K

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!