Mahindra’s ‘Rise’ of 41% in the LCV segment, Bolero Maxi Truck Plus launched in Chennai

Posted on: May 8, 2013 - 8:18am IST

Mahindra launched their Bolero Maxi Truck Plus in Chennai, soon after the national launch held at Mumbai.

Mahindra Bolero Maxi Truck Plus white and beige

On the sidelines of the launch, Mr. Vivek Nayer, Chief Marketing Officer for Mahindra Automotive spoke to Indian Autos Blog on the LCV (Light Commercial Vehicle) market in India and Mahindra’s performance in that segment.

Mahindra Bolero Maxi Truck Plus beige front

Mahindra’s LCV sales have witnessed a very high growth of over 41% last year. The sales of LCV’s grew from about 70,000 units to 102,000 units per annum. Mahindra is targeting about 130,000 odd units of LCV’s currently.

Mahindra LCV in India
Mahindra’s LCV range in India along with the annual size of the industry segment

Mahindra currently holds on to 54% market share and are the market leaders in LCV’s. Annual capacity is about 135,000 per annum spread across three of their plants.

The Mahindra LCV range in India includes the recently launched Bolero Maxi Truck Plus forming the ‘Small Pickups’ segment, the Maxximo Plus forms the ‘Mini Trucks’ while the Bolero PikUp forms the ‘Large Pickup’ segment.

Mahindra says that the Mini Trucks such as the Maxximo with load carrying capacity of 0.75 – 0.85 tonnes have to play in a market that sees 205,000 units per annum being sold. The Bolero Maxi Truck Plus is in a 99,000 units/annum strong segment while the bigger Bolero Pikup plays in a segment with a potential of 90,000 units/annum.

When asked if the Bolero Maxi Truck Plus could be exported like the Mahindra Genio, Mr. Nayer said that it was only a matter of time before that happened, however, their immediate focus was on the Indian launch.

Prices for the Bolero Maxi Truck Plus in Chennai ((ex-Showroom) are as follows:

Bolero Maxi Truck Plus BS3 – INR 4.35 lakhs

Bolero Maxi Truck Plus BS4 – INR 4.45 lakhs

Next would you like to read more about the or more about Mahindra?

6 thoughts on “Mahindra’s ‘Rise’ of 41% in the LCV segment, Bolero Maxi Truck Plus launched in Chennai

  1. sandeep gupta says:

    Yeah Ameya absolutely correct. The problem with this article and to be specific with Anjney is that he is getting confused in LCV and Pickup segment. Article excerpts……

    Mahindra’s LCV sales have witnessed a very high growth of over 41% last year. The sales of LCV’s grew from about 70,000 units to 102,000 units per annum. Mahindra is targeting about 130,000 odd units of LCV’s currently.

    Now He has to understand that Pickup is part of entire LCV portfolio and Mahindra is doing 1.03 lac Units in that pickup subsegment rather in entire LCV segment.

    And one more point to his notice that “The sales of LCV’s grew from about 70,000 units to 102,000 units per annum.” its not per annum rather this figure is for FY 2012-13.

    Reply
  2. sandeep gupta says:

    anjan plz correct 1.03 lac units is the figure for Pickup segment for Mahindra rather entire LCV standup. Pickup segment entails Mahindra bolero, Genio and Max range while LCV segment comprises of Maximo range. Mahindra’s pickup models like Bolero and Genio are positioned against Ashok leyland Dost and Tata Superace, While LCV range Maximo is directly against Tata Ace, Force Trump etc.

    Reply
  3. Ameya says:

    Anjan, when you say we are viewing the world’s no 1 auto website, make sure the facts are right.
    LCV comprises of SCV, Pick-ups as well as the actual LCV (2.5 T to 7 T payload). How can Mahindra be the market leader when Ace spearheads TATA to be the leader. If the so called facts are dubious then please don’t report them.

    Reply
    1. Anjan Ravi says:

      Hi,

      These are the facts and figures given to us by Mahindra’s Chief Marketing Officer himself.
      As far as the numbers towards sales and market share go, they are authentic. Mahindra has a 54% market share in the LCV segment comprising of the three sub segments you see in the marketing presentation picture.

      Reply
      1. sandeep gupta says:

        Ok, accepted but being an auto reporter you should have researched well before disseminating this not so correct story. 1.03 Lac Units is the figure of Mahindra and Mahindra for Pickup segment for FY2012-13

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Anjan
Anjan Ravi

I'm a true-blooded petrolhead. Hope you enjoy our news stories, launch coverages, motorshow coverages and test drive reports.