Ssangyong records healthy growth in domestic and export volumes
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In the Korean market, Ssangyong sold 4,924 cars, an increase of 30.1%. 5,837 vehicles were exported, including CKD, leading to a grand total of 10,761 cars.
This is the second time Ssangyong is exceeding a monthly sale of 10,000 units in 2013 after the first five figure sales in January. Sales in the domestic market has improved for the third consecutive month. It is also considerably better compared to the average monthly sales figure of 4,000 units in 2012.
The main credit for the energetic start to 2013 goes to the Korando brand which consists of the Korando C, Korando Sports and Korando Turismo. Ssangyong says customers recognize the Korando as an outdoor lifestyle brand. The recent addition Korando Turismo has logged 3,800 contracts since January.
Ssangyong expects the upward trend to continue as production is being ramped up to satisfy the high demand in Russia. The company’s Rexton, launched in India last year, has received a good response from Mahindra’s customers. Mahindra plans to assemble 500 units of the vehicle. The company may also launch the Korando Turismo and the Korando C in India within the next two years.
Sales of the Ssangyong Chairman W Summit, launched at the Seoul Motor Show in late March, kick started on April 1. Aggressive marketing efforts, focusing on VVIP’s, are underway to improve Ssangyong’s brand image and profitability.