Royal Enfield commences production at Oragadam plant
Posted on: Apr 30, 2013 - 3:31pm IST
Royal Enfield has started production at its new plant in Oragadam today, marking a new phase of growth.
RE says that the new high tech production facility situated near Chennai incorporates technologies at par with global two wheeler industry. The factory sprawls over 50 acres and has an initial production capacity of 1,50,000 units per annum.
The facility is equipped with CED paint shop with robotic painting and power coating systems, which has a painting capacity of 600 motorcycles per day. In addition, ergonomic assembly work stations and torque controlled tools with feedback gives the plant an ability to produce a motorcycle every minute. About 800 units can be produced on a single day across two shifts.
The plant also has chassis dynamometers and a 1.4 km long test track to ensure that the vehicles leaving the premises are defect free. The legendary hand painted pin stripes will continue to feature on the Bullets.
Rolling out the first motorcycle from the assembly lines, Mr. Siddhartha Lal, MD & CEO of Eicher Motors stated that, “This new plant has been benchmarked to achieve the highest level of quality and productivity. We have re-tooled many of the parts that make up our motorcycles – so that they are of exacting accuracy and finish.”
With the new plant, RE is aiming to increase its international presence and attain global leadership in mid-size motorcycle category.
The demand for Royal Enfield bikes have increased exponentially in the recent years, resulting in waiting periods as long as 6-8 months! The new Oragadam plant is expected to reduce the waiting period and improve the overall quality of the bikes.