LML to comeback with the relaunch of the Freedom and the Star

Posted on Apr 13 2013 - 10:10am IST
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LML (Lohia Machinery Limited), a long forgotten two wheeler maker who is famous for the LML Vespa scooter before the millennium is staging a comeback.

LML FreedomLML star

After parting ways with Piaggio Vespa, the Kanpur based firm hadn’t had a single success with its range of motorcycles that include the LML Adreno and the Freedom 110cc commuter. People can’t even recall the names of the rest of the LML bikes!

However, LML is plotting a new product onslaught. The two wheeler maker is planning to relaunch the Freedom besides coming up with a new four stroke engine with automatic drive for the Star which is described as a “man’s scooter”. LML still exports the Star to countries like Italy!

Mr. Partha Sen Chowdhury, head of sales and marketing at LML said, “We are also planning to come up with 125cc and 150cc motorbikes, apart from the 125cc Unisex scooters and 150cc and above lifestyle scooters.”

The 150cc scooters which form a niche segment looks promising and currently there is no single player catering to that niche. If LML could offer a good product in time, it could leverage the first mover’s advantage. As far as the commuter segment goes, the new Freedom would be having a tough time competing with a plethora of well settled motorcycles like the Hero Splendor, Bajaj Discover 100T, Honda Dream Yuga, etc.

The Freedom and the Star will be available through 70 outlets in Punjab, Delhi and Uttar Pradesh by mid-May while the states of Gujarat and Maharashtra will be getting the products in three months’ time.

Good thing is, LML’s renewed operations would provide additional choices and varieties to the two wheeler buyers.

[Source: Business-standard.com]

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About Me

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!

11 Comments so far. Feel free to join this conversation.

  1. C.David August 19, 2013 at - Reply

    please let me know of a shop in secunderabad

  2. dummydave July 2, 2013 at - Reply

    wow
    …awsum……
    I own a lml freedom 2003 model…still a charm…comfort and durability…best…

    Never had a breakdown or ny prob….

    Hope u r bringing more more products…

  3. Virender Kumar July 1, 2013 at - Reply

    Best Of Luck LML For Relaunch Indian Market Pls. Relaunch as soon as in the market. I am fully confirmed its compete with HERO, HONDA and BAJAJ. So the very best of luck LML.

  4. Sujay April 30, 2013 at - Reply

    Fully agree with Sridhar, it will be tough for LML to compete with HERO, HONDA and BAJAJ. So the very best of luck LML.

  5. helen April 23, 2013 at - Reply

    Interesting post.The minimum age for driving 125cc is at least 17 years. People should have a provisional driving license and training certificate . 125cc scooters are good alternative to a regular car because they are less expensive and easily handled and maintained.

  6. Sridhar April 14, 2013 at - Reply

    Refinement, fuel economy and reliability are required to succeed. Past glory is no guarantee for future performance.

  7. Fanesh Kumar Dhruw April 14, 2013 at - Reply

    Best Of Luck LML For Relaunch Indian Market Pls. Relaunch as soon as chhattisgarh Market I am Crezey of Your Bike & Schooter I had a owner of LML CRD 100 since 2005 to 2007 This bike is so comfertable & efficient bikes Once Again Best of Luck on your relaunching

  8. madhav April 14, 2013 at - Reply

    i remember there was one more bike called LML Energy.

    • Tejas April 15, 2013 at - Reply

      another called Beemer. one of the early 150cc bike

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