Honda India’s marketing initiatives for the Brio Amaze underway?

Posted on Feb 5 2013 - 10:30am by Shrawan Raja
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From what we know, there can be two products we can vouch for today as contenders of the COTY 2013 – Ford EcoSport and Honda Brio Amaze.

Honda Brio Amaze email campaign speculation

One product vows to open up a new segment (sub-4m, no-compromise, urban SUV segment) and the other is in a must-do situation, to pull out its parent brand from tough circumstances. Both products have to go beyond the call of duty as their companies have everything to lose in a sluggish Indian market.

We can point out a host of connections in these future cars, but we’ll talk about a more important development today.

Now thanks to our friends at The Automobile Planet, we bring you what is alleged to be the first marketing campaign initiated by Honda Car India Limited, for the Brio Amaze, through a mailer.

The email campaigns for the diesel Amaze, without giving away the details. The emphasis is on the introduction of a spacious new diesel sedan in India.

Sources tell Indian Autos Blog that Honda may not hold back beyond April to put the Amaze on the market. Honda announced in 2012 that they would not hold the product launch in the current financial year.

The Brio Amaze dives into a segment that is thinly populated at the current time but here’s a list of entry-level sedans expected in the near term that the Brio Amaze has to keep a check on -

  1. Mahindra Verito compact
  2. Tata Manza/Vista CS
  3. 2014 Hyundai i10-based sedan
  4. 2015 Ford Figo-based sedan
  5. VW Up!-based sedan

According to our sources, there are atleast two Honda Amazes in ARAI undergoing homologation formalities, bracing for an imminent launch.

[Source - AutomobilePlanet.com]

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Hi! I'm Shrawan, I'm an automobile engineer and began IAB with a couple of friends in 2008 to burn time. Since mid-2009 this is where I spend my time from 7AM to 11PM everyday. Today we're rated among the top 100 automotive news websites in the world today by Technorati, and among the top 25,000 websites on the internet by Alexa! We aspire to the become the world's best auto news provider with multimedia rich content, packaged into an informal and fun website design. Please use the contact page below in case you want to reach me.

2 Comments so far. Feel free to join this conversation.

  1. Rahul February 5, 2013 at - Reply

    I am afraid that the Amaze will be targeted by cab operators, it will become taxi soon. :(

    • Ameya February 6, 2013 at - Reply

      But if the product doesn’t justify the brand’s promises, then it will also be chewed out and thrown like the Etios

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