Great Wall’s ‘Haval’ series converted into an independent brand
Posted on: Feb 20, 2013 - 2:14pm IST
Great Wall Motors, one of the fast-improving Chinese automakers, has announced that its Haval sub-brand will become independent and will start eying the premium end of the auto market.
Talking to Chinese media, Mr. Wang Fengying, president of Great Wall Motors stated that, “We have been preparing an independent network for the Haval. The final plan will be released during the Shanghai Auto Show in April.”
The Haval sub-brand has been in the existence for over a decade now and has contributed significantly to the growth of Great Wall Motors. Haval sold 2,80,000 SUVs in 2012 out of Great Wall Motors total annual sales of 6,20,000 units, which is a growth of 71% compared to previous year.
The magnanimity of Haval has made Great Wall Motor to give the sub-brand autonomy in sales and marketing. The change will take effect in the first half of 2013.
The decision comes just days after Haval announced an ambitious new product plan which includes a new compact SUV called the H2 and a new pickup truck called the Wingle 6. Apart from the new products, Haval will also commence the sales of the flagship H8 SUV which was showcased at the Guangzhou Auto Show in November.
The Haval SUVs have a pleasing design and good quality interior, the attributes that one doesn’t naturally associate with Chinese cars. Haval has managed to spark our interest because Great Wall Motors is studying the Indian market and is planning to set up a local assembly unit to tap the sub continent’s SUV loving customer base.