TopGear India claims the Ford EcoSport will launch on March 4th [Update]


Nithyanandh K, As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!

Update – Ford will unveil a special edition of the Figo on the 4th of March and has sent out media invitations for the same.

The Ford EcoSport till now has been a distant dot on the horizon and finally it seems to be approaching towards us!

Ford EcoSport reports that the patiently awaited mini SUV is set to be launched on the 4th of March in Delhi. The publication also reports that the delay in the launch of the EcoSport, which is ready long back, is because the management of Ford India wanted to wait till the union budget to see whether there any benefits for auto industry.

It is safe to decide on the pricing of the car after the union budget is announced, so that the manufacturer won’t be caught off guard if the budget decides to throw in some nasty surprises regarding the excise duties.

Ford India hasn’t issued press conference invitations or date block requests to the media (or at least to!).

It is imperative for Ford India to get the pricing of the EcoSport right on the sweet spot as they want it to replicate the success of the Figo rather than re-act the Fiesta’s fiasco. Another reason why the pricing should be tight – Nissan’s version of Duster which could undercut the Duster’s pricing is in the pipeline for Diwali 2013.

We expect the Ford EcoSport to be priced between Rs. 7-10 lakhs making most variants very tempting to prospective customers of premium hatchbacks and mid-size sedans.

Update – Ford will unveil a special edition of the Figo on the 4th of March and has sent out media invitations for the same.


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